By now, we’re all aware that Louis Vuitton is in the middle of a massive re-brand, with a new creative director in Nicolas Ghesquiere and a renewed emphasis on discretion and craftsmanship instead of the ubiquity and showmanship that characterized Marc Jacobs’ tenure at the French powerhouse. (It’s important to note, though, that Jacobs’ tactics turned record profits for Vuitton for much of his decade-plus stay.) In order to play up its signatures without using its monogram, the brand has debuted Louis Vuitton Damier Couleurs for Spring 2014.

The first run of four bags, which includes two clutches, a shoulder bag and a tote, are streamlined, simple and come in up to seven colors ranging from grey to chartreuse. They’re recognizably Vuitton because of the check print, but they’re different enough not to fit into the brand’s brown ubiquity. This LV’s first Damier expansion for women since the introduction of the wildly popular Damier Azur nearly ten years ago, which has clearly demonstrated for years that there’s significant market interest in the print beyond just its original colorway. Check out all the bags, colors and prices below.


Louis Vuitton Damier Couleurs Element Clutch – Carmine
$735 via Louis Vuitton

Louis Vuitton Damier Couleurs Element Clutch Carmine

Louis Vuitton Damier Couleurs Element Clutch – Pistache
$735 via Louis Vuitton

Louis Vuitton Damier Couleurs Element Clutch Pistache

Louis Vuitton Damier Couleurs Element Clutch – Cyan
$735 via Louis Vuitton

Louis Vuitton Damier Couleurs Element Clutch Cyan

Louis Vuitton Damier Couleurs Element Clutch – Mimosa
$735 via Louis Vuitton

Louis Vuitton Damier Couleurs Element Clutch Mimosa

Louis Vuitton Damier Couleurs Element Clutch – Quetsche
$735 via Louis Vuitton

Louis Vuitton Damier Couleurs Element Clutch Quetsche

Louis Vuitton Damier Couleurs Element Clutch – Piment
$735 via Louis Vuitton

Louis Vuitton Damier Couleurs Element Clutch Piment

Louis Vuitton Damier Couleurs Element Clutch – Gres
$735 via Louis Vuitton

Louis Vuitton Damier Couleurs Element Clutch Gres

Louis Vuitton Damier Couleurs Kit Clutch – Mimosa
$1,230 via Louis Vuitton

Louis Vuitton Damier Couleurs Kit Clutch Mimosa

Louis Vuitton Damier Couleurs Kit Clutch – Quetsche
$1,230 via Louis Vuitton

Louis Vuitton Damier Couleurs Kit Clutch Quetsche

Louis Vuitton Damier Couleurs Kit Clutch – Carmine
$1,230 via Louis Vuitton

Louis Vuitton Damier Couleurs Kit Clutch Carmine

Louis Vuitton Damier Couleurs Kit Clutch – Piment
$1,230 via Louis Vuitton

Louis Vuitton Damier Couleurs Kit Clutch Piment

Louis Vuitton Damier Couleurs Modul Shoulder Bag – Piment
$1,610 via Louis Vuitton

Louis Vuitton Damier Couleurs Modul Shoulder Bag Piment

Louis Vuitton Damier Couleurs Modul Shoulder Bag – Pistache
$1,610 via Louis Vuitton

Louis Vuitton Damier Couleurs Modul Shoulder Bag Pistache

Louis Vuitton Damier Couleurs Modul Shoulder Bag – Cyan
$1,610 via Louis Vuitton

Louis Vuitton Damier Couleurs Modul Shoulder Bag Cyan

Louis Vuitton Damier Couleurs Modul Shoulder Bag – Mimosa
$1,610 via Louis Vuitton

Louis Vuitton Damier Couleurs Modul Shoulder Bag Mimosa

Louis Vuitton Damier Couleurs Mobil Tote – Piment
$2,450 via Louis Vuitton

Louis Vuitton Damier Couleurs Mobil Tote Piment

Louis Vuitton Damier Couleurs Mobil Tote – Quetsche
$2,450 via Louis Vuitton

Louis Vuitton Damier Couleurs Mobil Tote Quetsche

Louis Vuitton Damier Couleurs Mobil Tote – Mimosa
$2,450 via Louis Vuitton

Louis Vuitton Damier Couleurs Mobil Tote Mimosa

Louis Vuitton Damier Couleurs Mobil Tote – Cyan
$2,450 via Louis Vuitton

Louis Vuitton Damier Couleurs Mobil Tote Cyan
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Amanda
Amanda
8 years ago

Pretty!

klynneann
klynneann
8 years ago

The colors are pretty but the shapes – meh.

pe.riche.
pe.riche.
8 years ago
Reply to  klynneann

I have to agree. The totes look impractical.

Edia
Edia
8 years ago
Reply to  klynneann

+1

abigail
abigail
8 years ago

those would have to be the most hideous, boring pieces i have ever seen

Sandra
Sandra
8 years ago

I don’t think that they are boring…I like some of the colors quite a lot. I can see myself carrying that sunny yellow shoulder bag or the tote.

K
K
8 years ago

I really like them, but after trying them on, I’m not feeling it. The canvas, the interior, and the feel of the leather handles turned me off. Not to mention that after tax it’s almost $3,000 for the bag. I’m feeling that the canvas is too thin and will wear out easily.

Jesica
8 years ago

I think it would take me a while to warm up to some of these. I like the look of the convertible tote though.

Petra B.
8 years ago

apparently Nicholas doesn’t have the last word. A big no from me

Nan
Nan
8 years ago

Those prices are ridiculous for what you get – a canvas bag with leather straps. I would much rather buy an all leather bag at Dior, Gucci, etc.

jetsetheart
8 years ago

I like Gres and would like to see it on a Speedy. I like both clutch styles, too. Does anyone else wish LV would come out with a new print and something other than their standard blingy brass hardware?

louch
louch
8 years ago

No matter how pretty the colours these are ridiculously overpriced. I could name a dozen decent leather bags in the same range that I would rather buy any day.

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