By now, we’re all aware that Louis Vuitton is in the middle of a massive re-brand, with a new creative director in Nicolas Ghesquiere and a renewed emphasis on discretion and craftsmanship instead of the ubiquity and showmanship that characterized Marc Jacobs’ tenure at the French powerhouse. (It’s important to note, though, that Jacobs’ tactics turned record profits for Vuitton for much of his decade-plus stay.) In order to play up its signatures without using its monogram, the brand has debuted Louis Vuitton Damier Couleurs for Spring 2014.
The first run of four bags, which includes two clutches, a shoulder bag and a tote, are streamlined, simple and come in up to seven colors ranging from grey to chartreuse. They’re recognizably Vuitton because of the check print, but they’re different enough not to fit into the brand’s brown ubiquity. This LV’s first Damier expansion for women since the introduction of the wildly popular Damier Azur nearly ten years ago, which has clearly demonstrated for years that there’s significant market interest in the print beyond just its original colorway. Check out all the bags, colors and prices below.
Louis Vuitton Damier Couleurs Element Clutch – Carmine
$735 via Louis Vuitton
Louis Vuitton Damier Couleurs Element Clutch – Pistache
$735 via Louis Vuitton
Louis Vuitton Damier Couleurs Element Clutch – Cyan
$735 via Louis Vuitton
Louis Vuitton Damier Couleurs Element Clutch – Mimosa
$735 via Louis Vuitton
Louis Vuitton Damier Couleurs Element Clutch – Quetsche
$735 via Louis Vuitton
Louis Vuitton Damier Couleurs Element Clutch – Piment
$735 via Louis Vuitton
Louis Vuitton Damier Couleurs Element Clutch – Gres
$735 via Louis Vuitton
Louis Vuitton Damier Couleurs Kit Clutch – Mimosa
$1,230 via Louis Vuitton
Louis Vuitton Damier Couleurs Kit Clutch – Quetsche
$1,230 via Louis Vuitton
Louis Vuitton Damier Couleurs Kit Clutch – Carmine
$1,230 via Louis Vuitton
Louis Vuitton Damier Couleurs Kit Clutch – Piment
$1,230 via Louis Vuitton
Louis Vuitton Damier Couleurs Modul Shoulder Bag – Piment
$1,610 via Louis Vuitton
Louis Vuitton Damier Couleurs Modul Shoulder Bag – Pistache
$1,610 via Louis Vuitton
Louis Vuitton Damier Couleurs Modul Shoulder Bag – Cyan
$1,610 via Louis Vuitton
Louis Vuitton Damier Couleurs Modul Shoulder Bag – Mimosa
$1,610 via Louis Vuitton
Louis Vuitton Damier Couleurs Mobil Tote – Piment
$2,450 via Louis Vuitton
Louis Vuitton Damier Couleurs Mobil Tote – Quetsche
$2,450 via Louis Vuitton
Louis Vuitton Damier Couleurs Mobil Tote – Mimosa
$2,450 via Louis Vuitton
Louis Vuitton Damier Couleurs Mobil Tote – Cyan
$2,450 via Louis Vuitton
Pretty!
The colors are pretty but the shapes – meh.
I have to agree. The totes look impractical.
+1
those would have to be the most hideous, boring pieces i have ever seen
I don’t think that they are boring…I like some of the colors quite a lot. I can see myself carrying that sunny yellow shoulder bag or the tote.
I really like them, but after trying them on, I’m not feeling it. The canvas, the interior, and the feel of the leather handles turned me off. Not to mention that after tax it’s almost $3,000 for the bag. I’m feeling that the canvas is too thin and will wear out easily.
I think it would take me a while to warm up to some of these. I like the look of the convertible tote though.
apparently Nicholas doesn’t have the last word. A big no from me
Those prices are ridiculous for what you get – a canvas bag with leather straps. I would much rather buy an all leather bag at Dior, Gucci, etc.
I like Gres and would like to see it on a Speedy. I like both clutch styles, too. Does anyone else wish LV would come out with a new print and something other than their standard blingy brass hardware?
No matter how pretty the colours these are ridiculously overpriced. I could name a dozen decent leather bags in the same range that I would rather buy any day.
No. Just, no.
I am not wowed by the pieces… I don’t see anything that I have to have, and the prices are a bit much for coated canvas… If I purchase a LV, it will be a leather bag.
this is definitely Louis Vuitton’s first attempt to go head to head with their biggest competitor, Goyard.
The shapes are nice, but pricing is obscene- the Element clutch is basically the same as a Poche Toilette but costs more than twice as much. How do you justify spending $2.5k on a basic canvas tote when that money would buy you a top-shelf, full-leather bag from Gucci/Prada/Chloe/Balenciaga?
I’m just not feelin it. These bags are boring. Now if you want some awesome bags, I have some that would put them to shame and they’re from Coach!
I have one that is quite old and never been used . Has two butterfly’s on the front with a magnetic catch. The tag is still on it with a bar code but my I phone can’t read it If you can help
judy0098@att.net
Thank you
The Quetsche is on outstanding color and perfect for year round in California
Pretty but NO WAY would I pay a premium price for this! I am getting less and less fond of Louis Vutton.
Please bring back Marc Jacobs! I can not bear the way LV is heading
I totally agree.
Although I do not completely dislike the quetsche colour, they are absolutely overpriced.
Disgusted! Good bye Louis Vuitton!
Overpriced for canvas. With 2k, i could easily see myself buying fendi2jours, or the sexy givenchy lucrezia. LV should research the market before they priced their bags in the competitive handbags market.
LV used to be one of the most powerful brand for high end market, but time has changed so much and so does people lifestyle and preference. If i want a bag that i can use as an everyday bag, with 2k price, i’ll choose saffiano or caviar over canvas.
LV no longer in my wishlist.