Get a Sneak Peek at Louis Vuitton’s Fall 2018 Bags in the Brand’s Huge New Ad Campaign

For the upcoming season, the handbag giant tries out a new direction

Frame bags and rhinestone-encrusted clutches might not be the first things that pop to mind when you think about Louis Vuitton‘s many and varied design signatures, but for Fall 2018, designer Nicolas Ghesquiere is seeking to expand shoppers’ understanding of what a Louis Vuitton bag can be, and those two ideas, taken straight from the runway, figure prominently in both the brand’s upcoming collection and the Louis Vuitton Fall 2018 ad campaign, which the brand just released.

Instead of recognizable celebrity faces, this campaign includes more than two dozen images of models wearing the collection’s clothes and accessories, and almost all of them are armed with a handbag as well. Although many of the designs are new pieces we first saw on the runway, there are still some recognizable bags sprinkled in, like new takes on the Alma, Twist and Petite Malle bags.

One very Louis Vuitton element that gets a big role in this collection is tromp l’oeil detailing, with features that would normally be three-dimensional printed on top of monogram canvas in a variety of shapes. These bags will be in stores soon, but you can check out the accessory ads below so you know what to expect. A selection of the bags has already become available online, and we have all the info on those so far.


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C

The clothes and some of the more basic bags are divine. I loathe the tromp l’oeil and every single shoe.

Belle

The Twist has got to be the most boring, basic bag they’ve ever released. I can’t understand why people pay so much for it. Even with rare materials and limited edition detailing, I think the design looks so Michael Kors/Kaye Spade that I don’t see why it costs so much.

Yoshi1296

I thought the closure was unique and cool lol

Sparky

I like it a lot. It’s understated yet striking. That said I think it’s horribly overpriced. Something like $4k. No way I’d pay that.

M Green

I love the Twist! One of my favorite LV bags!

ElainePG

Honestly? The tromp l’oeil looks cheap and poorly executed. Nothing classic about it… which has always been the appeal of LV pieces. In a year we’ll be seeing these listed for 60% off on Fashionphile.

Polkadotbird

I love those earrings! The trunk clutch (i.e. picture six) looks so cute but I don’t want to pay so much for it. Overpriced, imo.

Polkadotbird

I love those earrings! The trunk clutch (i.e. picture six) looks so cute but I don’t want to pay so much for it. Overpriced, imo.

www.bagaholic101.com

Overstyled but understandably for visual impact. Nevertheless, the pieces work separately.

FashionableLena

So, I guess the creative director said for this season, let’s put all the things on the bags. I like an over-the-top bag, but there seems to e no thought process. Most of these look messy. LV has a long, rich history. Why not pull some designs from the archives and make them modern or re-imagine them. Toss on a few fun, limited edition ones. But, this?

Not. A. Fan.

Jerri R

Looks like an ADHD person’s wet dream

Ali

The little baby bag in pic 17 is so darling! I would love that as a bag accessory, but I bet it costs more than my other bags. The petit Malle is lovely, but $5,400 is insane!

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