Vintage fanatics have long fawned over the prices they used to pay for a Fendi Baguette or a Dior Saddle Bag on the resale market. Before reissues were made and secondhand prices skyrocketed, these classics were more than accessible.
We’ve also heard about the regret endured when bag-lovers didn’t pull the trigger. Prices took a hike, the sourcing of specific pieces got harder than ever, and the vintage bags that could have been haunt them endlessly.
Author and influencer Caroline Vazzana told Refinery 29 last year that she purchased her first Fendi Baguette six years prior from a NYC Beacon’s Closet for $200, adding that she wished she’d thought to purchase more before the floods came.
The same article reported that by 2022, demand for the vintage Baguettes had grown six times faster than for their reissues, the resale prices growing four times higher than they were just five years before.
Secondhand Supply and Demand
The secondhand market responds to consumers in the same way the retail market does, with supply, demand, and anticipation of trends, but retailers don’t typically yo-yo their prices erratically, formally announcing their price-hikes on an annual basis.
The secondhand market is different. Individual buyers and hosts for sourced vintage can price items however they’d like. Of course, no one has to buy them, but supply with certain vintage is incredibly low, especially when an item’s condition is factored in.
So if Beyoncé gets photographed carrying a Dior Saddle nearly a decade after its heyday, or if TikTok makes the Fendi Baguette go viral, resale prices can respond immediately.
The internet has the ability to create its own demand whenever a perfect storm approaches. One viral moment can change the game for entire brands and entire markets, especially within resale, which is almost entirely controlled by the consumer.
Unlike the history behind iconic It-bags like the Dior Saddle and the Fendi Baguette, Loewe doesn’t necessarily have a prior It-bag era to draw on. They’re having their renaissance right now.
Since their acquisition by LVMH and the appointment of Jonathan Anderson to the head of their ship, Loewe has undergone a steady rise to the top of the fashion food chain.
Loewe’s shows, bags, celebrity endorsements, wearability in conjecture with whimsy, and ongoing partnership with Anderson are all the rage.
Toss in their constant virality (Professor McGonagall being the latest), add in a dash of resounding quality revered for decades, and dump a truckload of their classic Amazona Bags throughout the resale market (with prices ranging from $3-500) and you’ve got a recipe for an impending vintage resale stampede.
With versions that can speak to any fashion girl, a quality that lasts a lifetime, and Y2K reminiscence that maintains practicality and relevance, one viral post, one celebrity paparazzi capture, or one prominent media feature could send credit cards swiping across the globe, fashion’s truest investors hunting for their signature vintage Loewe Amazona Bag before sellers get savvy, moving the goalpost on sale prices.
The Amazona might not have the same story as the Baguettes or the Saddle Bags of the world, but what they do share is the culmination of a perfect storm ripe for impact.