With Social Media taking over most of our lives, there is no reason to think it would not also take over the fashion world. Many designers are using Twitter and Facebook to parlay their previous marketing and outreach strategies into the new age realm. Barneys NY has partnered with acclaimed designer Helmut Lang to launch his first ever handbag, the much anticipated Loki Bag.


The Helmet Lang Loki Bag is exclusive to Barneys Facebook fans in a pre-sale until 2/5, then it will be exclusive to all Barneys customers going forward. The bag itself is inspired by a vintage motorcycle jacket made of black distressed leather. The design clearly stays in line with Helmut Lang’s aesthetic and is a peek into the rest of the handbag collection which will arrive in Barneys New York stores beginning February 5th. You know what else the design is reminiscent of… Balenciaga Planet Accessories which featured coin pouches that look like the front of the Loki bag.

Head over to Barneys NY’s Facebook page for more info or visit Barneys online!

PS Make sure to like PurseBlog on Facebook too!

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

Trending

Featured Articles

Jimmy Choo
Introducing the Jimmy Choo Varenne Bag Family for Fall 2019
Gucci
The Latest Statement Piece from Gucci Is the Sylvie 1969 Plexiglas Mini Bag
Dior
A Look at the Incredibly Covetable Dior Ultra-Matte Bags

Join The List.

Get the latest on designer handbags and join 135,000+ and sign up for our newsletter.