When Gucci presented its Fall 2025 collection, designed by Gucci’s creative studio in the wake of Sabato De Sarno’s sudden departure, it was clear that in order to move forward, Gucci had to look to its past.
The creative team looked to its past, pulling inspiration from the archives while celebrating Gucci’s past, present, and inevitably its future. Still, the collection is innately an ode to collaboration, as it took the work of many moving parts. It is made up of people, places, and things—an expression of those who collaborated to create it.
Gucci Honors Its Legacy While Celebrating a New Era of Expression
Now, ahead of its launch, that same sentiment is revealed in new campaign images, showcasing the collection across a diverse cast.
Unveiled earlier this week, the House introduces the Gucci Portrait Series, which stars over 40 individuals spanning multiple generations and diverse backgrounds. The images celebrate the intimacy of an individual’s relationship with their wardrobe. How a person wears a garment is deeply rooted in identity and self-expression.
At the heart of it all are Gucci’s everlasting House codes and its distinct air of perfectly imperfect, effortless Italian style—one that transcends aesthetics and generations. Discover more from The Gucci Portrait series below, featuring a look at the Fall 2025 collection, launching later this summer on Gucci.com and in boutiques worldwide.
Where Legacy Meets Individuality: The Faces of Gucci Fall 2025
Love the Jackie bag!
No fantasy anymore. Between this and the latest Prada campaign it feels so phoned in.
The suede duffle bags are cute. Everything else is *YAWN*