Update 7/15/19: We heard from the team at Gucci that while the red colorway of the Disco bag is being phased out after Holiday 2018, but the Soho Disco Bag itself will continue being produced in other colorways.
Gucci has evolved into one of my favorite handbag brands over the last few years. I recently purchased my first Gucci bag, a small camera bag from the Marmont collection. I’m over the moon with my purchase, but I will admit I was seriously tempted by another bag at the boutique, the Gucci Soho Disco Bag. I’ve been eyeing this pretty little number for years, and the Soho Disco bag just so happens to be the handbag that really put Gucci on my shopping radar. I have admired Gucci bags for years, but when the Soho Disco bag hit its peak popularity around 2015, I felt myself becoming a Gucciholic. While shopping for my Marmont bag, the sales associate told me that the Soho Disco is slowly being phased out and is on its way to being discontinued(see update). I know rumors have swirled that this bag would be discontinued eventually, but I always hung on to the hope that it was untrue. This is one of Gucci’s biggest handbag hits ever and the bag I believe to be the driving force behind the current popularity of camera bags.
Back in the bag’s top heyday, there were many color options available, but today you have limited color options of black, rose beige, or red. My sales associate informed me that they were not planning on releasing any additional colors, so if you have your heart set on another hue, your best bet is the resale market. The price of the Soho Disco currently sits at $1,190, which a pretty great bargain for a bag of this size from a premier designer such as Gucci. With measurements of 8″W x 6″H x 2.5″D, the Soho Disco has a deceptively large interior—you can fit quite a bit inside! The adjustable strap allows you to wear the bag on the shoulder or as a traditional crossbody, which I always appreciate. There’s nothing worse than a crossbody with a too-short strap, am I right?
The interior is lined with cotton linen, making is casual and lightweight. Suede or leather interiors are considered more luxurious, but I’m a big fan of a simple cotton lining. Less maintenance and weight is always a good thing in my book, especially since no one else sees the lining of my bags (especially when they’re zipped!). Speaking of zipped, the top zip closure is perfect for securing your belongings, and especially great if you live in a city and are worried about theft. I love the tassel feature on the handbag, it gives the design a little something extra. The interlocking G’s are embossed into the leather, which is a great detail if you’re not into flashy hardware on your bags. I am a big fan of logos and monograms, and the prominent logo on the Soho Disco has always appealed to me greatly, in fact, I think it’s probably my favorite feature of the bag.
The Gucci Soho Disco bag is perfect for nearly anyone’s aesthetic. You can wear the bag to a baseball game, to run errands, or to a wedding rehearsal dinner. It can seamlessly be dressed up or down, which is a hard balance to strike for a handbag. I quite literally can’t think of an occasion that the Gucci Soho Disco bag would not be appropriate, which in my grade book gives this bag an A+. Upon its release, it was an instant hit, but time has proven it’s not just another it-bag – it’s a Gucci classic. If this bag has caught your eye, I recommend picking it up sooner rather than later.
Buy Now ($1,190)
I bought a fuchsia one four years ago during a rare Gucci sale; I had just started working full-time so even the steeply discounted $500 was a preposterous amount of money to spend on anything, much less a bag. It really does fit way more than you’d imagine, and the thick tassel is a wonderful detail on the otherwise plain shape.
It’s timeless so I’m sad to hear it’s phasing out…if this is Gucci’s way of getting me to buy another one, it’s working!
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I bought a fuchsia one four years ago during a rare Gucci sale; I had just started working full-time so even the steeply discounted $500 was a preposterous amount of money to spend on anything, much less a bag. It really does fit way more than you’d imagine, and the thick tassel is a wonderful detail on the otherwise plain shape.
It’s timeless so I’m sad to hear it’s phasing out…if this is Gucci’s way of getting me to buy another one, it’s working!
I can’t for the life of me get what is so appealing about this bag! Especially the tassel (that doesn’t really match the design over all) just makes me go: ?????? But I guess that’s the charm of the whole design business, that we all have different tastes and personal styles, and I am of course aware of that my own handbags may not be universally loved by everyone, but it just makes me giggle when someone says something bad about the styles that I have bought, and I think to myself that the person “just don’t get it!” and then I let myself feel a bit snooty about my own superior taste when it comes to handbags, that cleeeaaarly is better than that persons! Haha. I am silly like that. 🙂
I like your self awareness! We’re all allowed a little self-bias. ?
Am I the only one who hates this bag? I think this bag is SO overrated.
Well if you would had read the other comments you would have realised that there is at least one other person who dislikes it. 🙂
I have a pretty extensive collection and this one often goes into rotation.
A surprising decision to discontinue it!
One of my all time favorite bags. I love it so much that I have it in 3 colors and would happily buy more of it in the future in the 2nd hand market. Everything said in the article about this bag is true. I love that it sits well on the hips when worn crossbody, it can be dressed up or dressed down, it is surprisingly roomy and lightweight. Such a shame that Gucci is discontinuing the style.
So long Soho Disco, you certainly had a good run and I will cherish my teal Nubuck Soho Disco forever!
When is Valentino gonna do the same with all their heinous studded bags, they too are way overdue for a phase-out.
This bag looks dated to me. It screams “my first designer bag from 2015.”
The Soho series was the best. They should keep more styles. I’ve not ventured into Gucci since the redesign. I can’t stand the tacky monstrosities they are churning out now.