The Gucci Horsebit has been a symbol of the Italian brand for over 70 years, and under Alessandro Michele and his successor, the Horsebit motif continues to shine. This year, Gucci celebrates 70 years of its iconic Horsebit bag, so it comes as no surprise that Gucci continues to breathe new life into the storied House code, which is integral to the brand’s DNA.
Spring 2025 immediately felt reminiscent of the Gucci archives, with its bold colors and modern interpretations of archival details. I was instantly obsessed. Then came Pre-Fall 2025 and later Fall 2025, which echoed similar sentiments and expanded upon the return of the Half-Horsebit motif.
While in the early 2020s, Gucci was primarily defined by the classic Horsebit, in the mid-2020s, it’s all about the return to the oversized Half-Horsebit. Its comeback has me taking a step back in time to 2000s Gucci and the Gucci Hasler Hobo.
The Hasler Is Worth Revisiting—Here’s Where to Find One Today
I remember this bag fondly because my Aunt had one—a classic brown GG Canvas bag with Gucci web. It was the late 2000s, and the bag’s slouchy, hobo shape was perfect for the times, and the vintage versions are just as relevant today with the Half-Horsebit’s return.
When researching this bag, little information was available on the Hasler’s exact release date, though tPFers first started chatting about it in 2006. A commenter pointed out that it was designed by Alessandra Facchinetti in 2005, between the Tom Ford and Frida Giannini eras.
The Hasler came in a few different sizes, mainly as a shoulder bag, as I remember it best, but occasionally with a longer strap. I’ve also seen crossbody silhouettes circulating. There were a variety of different versions, from the classic GG logo canvas to suede, ponyhair (I will be scouring the resale market for this one!), and even Gucci Flora.
Do you remember this bag?
Featured image via @moje_garderoba
This bag is awkward and unattractive.
In 2005, The Hasler Hobo bag that used the 70s half snaffle hardware was designed by Allesandra Facchinetti. She was the creative director between Tom Ford and Frida Giannini
Thank you for sharing this info!!
No wonder Gucci sales have dropped another 25% during Q2. Gucci results are catastrophic.
I own this bag in the monogram print and love it. It’s a version of the hobo bag that I like because your things don’t feel as though they’re in a trash bag.
These bags are ok but I wish Gucci would bring back the backpacks in luscious leather or suede with bamboo handles. One of those sparked my interest in designer bags. A young woman waltzed into my favorite Brussels cafe carrying a small Gucci backpack in chocolate suede and bamboo handle. Took one look and thought: I WANT one of those and I want it NOW. By the time I could afford one they had stopped offering them. Grrrr.
Love it!
Cute bag