This Fendi Tote Doubles As a Beach Towel and I’m Here for It

Add this to the list of cool things I want but definitely do not need...

Last September, Fendi introduced its spring/summer 2020 collection at Milan Fashion Week, and while the bags overall possessed a beautiful, warm weather appeal, there was one unique material that stood out from the rest. Terrycloth appeared throughout the collection, popping up on cosmetic pouches, totes and Baguette bags too. While a terrycloth bag is pool-worthy cool, Fendi has now taken the terrycloth tote one step further. Add this to the list of things designers make that we never knew we needed. Introducing: the Fendi Convertible Terry Towel Tote. Yes, you read that correctly, Fendi is now making a tote that doubles as a beach towel and I am here for it.

Growing up on Long Island, in a suburban town less than an hour outside of New York City, summers as a kid meant one thing: the beach. My mom and my aunt would pack all of the kids up with a car full of goods almost everyday. When I became old enough to pack my own beach bag, I realized how annoying packing for the beach actually is, which is why I’m completely obsessed with this over-the-top expensive Fendi Terrycloth Tote that doubles as a beach bag.

This all in one tote/towel combo is pricey but practical, and if you love fashion and are able to splurge, why not? While I’d love to see this hybrid towel/tote to see how it actually packs up and how much room is leftover when the bag is folded into a tote, its description champions this double duty bag as a ‘spacious tote’ which is finished with an easy over-the-shoulder handle.

This bag has me dreaming of long summer days, boat trips, and Caribbean vacations. I’d pair this with a swimsuit (of course), most likely a black one-piece with an easy white maxi-dress cover up, Birkenstock sandals and a straw hat. Though pining for things and experiences maybe be a bit sad right now, it gives me a nostalgic sense of normalcy and I am seriously obsessed with this, admittedly over-the-top, tote.

You can snag this bag in classic Fendi brown for $750 via Nordstrom, and the brand is also offering a graphic version of this hybrid bag that’s part of the Joshua Vides California Sky Collaboration, also $750 via Nordstrom.

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Seres

What do you carry the wet towel bag home in?

Megs Mahoney Dusil

I’m guessing the towel bag is like a lounge accessory while on your yacht or poolside at a resort. Otherwise, you’re right, the towel can’t turn back into your bag well!

Amazona

And where do you put your stuff in while you’re lying on the towel? There’s sunblock, phone, keys, maybe a wallet/card holder, book etc. You need to have a bag in the towel bag to keep your things. 😀

Sparky

Cute! Brown one is nice. White one too loud.

Megs Mahoney Dusil

I honestly like both, it’s a problem!

David Cardillo

…well I may be a dog, but I recognize a genius idea when I see one…After I rub my nose all over it, just toss it in the wash! ..Price point a knock-off for the masses and there you go! ?

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