Though Fendi has been around for almost 100 years, the brand is having a serious moment right now—and I am very much here for it.
Since 1925, the Italian fashion house has produced some of the biggest bag trends the world has ever seen (and proudly worn). In fact, Fendi was the first handbag and fur workshop in Via del Plebiscito, Rome, and by the ’40s, the brand started to gain recognition beyond Italy’s capital city. Then, about two decades later, Karl Lagerfeld created Fendi’s now-famed logo, the “double f,” and it wasn’t long after that until the brand was picked up by Marvin Traub, the President of Bloomingdale’s, bringing Fendi to the U.S. for the first time.
From the Spy Bag to the Baguette (aka the it-bag that made waves in the ’90s and is now in the midst of a major comeback), Fendi has had almost a century of record success in the fashion world.
Beyond its storied past, I believe Fendi creates some of the best quality bags on the market. I know saying that is slightly controversial. (There are a handful of PurseForum members who aren’t thrilled with Fendi’s quality.) However, I have to say I’ve only had glowing experiences with my purchases – and I’ve tried many, many different bags and brands.
I first wrote about my experience with Fendi a couple months ago, detailing how I serendipitously stumbled upon a Fendi outlet while traveling through Italy. It was there that I managed to get my hands on a Petite 2Jours for $1,300 (compared to almost $2,300 in the States!). Even though the bag doesn’t have a top zipper (sigh), it’s one of my favorite purchases. Then, a couple months ago, I splurged and bought a Fendi Camera Case.
Both of my Fendi’s are soft calfskin (risky, I know!). I was worried the soft calfskin leather would scratch, but I can happily report that both bags are still in immaculate condition—and trust me, I haven’t been gentle with them. That’s probably the biggest reason why I’m such a Fendi supporter. Though the bags are pricey, I know they will last.
That’s why I have a loooong list of Fendi bags I’m lusting over. While I probably won’t buy a solid 70 percent of them, there are a few I’m strongly considering, namely the black and white Kan I Medium Grommet Shoulder Bag and the black Kan I Small Pearly-Studded Leather Shoulder Bag. If I had all the money in the world, I’d definitely go for the multicolor Kan I Aubusson-Print Leather Shoulder Bag. Ugh.
What do you think? Which one’s your favorite?
Fendi is one of my favorite brands too. l particulary love the baguette bag and monster design.
I am here for Fendi as well. I used to dislike Fendi and then I fell in love with a Dotcom that I bought from a Purse Blog Friday deals. The leather quality and color were so exceptional so then a while later I saw a Peekaboo in a Purse Blog Friday sale, I got that too for almost 50% off. The bags were gorgeous and got me hooked on Fendi. I have been rocking a black and logo Kan I for the past few weeks. I think they do a great job with color and quality of the leather.
I’ve always loved the quality. The hardware lately particularly sumptuous and solid. Incredible quality. Love it.
I have the Kan I regular scalloped in light blue and LOVE it. I’m always getting compliments on it. I’m looking forward to getting my hands on a new Baguette, but the price points are quite high.
Would love to get a Peekaboo at some point! It just exudes elegance.
I love my Fendi silvana bag, the quality is amazing. From the pics above the leather embossed baguette is my fav
I really want the Spy to make a comeback!
I have two baby spys. Love them. Looking for a third in petrol. Spy bags are my favorite Fendi bags. The newer ones? Not so much.
I am here for almost all of Fendi’s moments from clothes to bags to accessories! A regular size Fendi Peekaboo is my holy grail bag.
Same! Fendi Peekaboo is definitely on my wishlist to stay!
hell yes! I’m with her.
I have the embossed KAN I in black and LOVE it beyond words. very versatile with the interchangeable straps and accessories. yet i feel this is a classic bag that will live forever!
I also own a peekaboo just bec it was a dream bag for me. I treat it like its a million dollar bag. I just love love Fendi
the fendi peekaboo all the way! I use my large one as a baby bag. it’s awesome “her side” for diapers, wipes, onesiess….my side – makeup, phone, sunglasses & wallet. because the divide is everything! I have the large and small in lighter shades. obsessed with this bag 🙂 must give credit where credit is due though. the fendi kan bag is something special I must say. the creamy white number you posted – I can’t go past a creamy off white bag! x
I am all about Fendi! Kan I, Back 2 School, Dotcom, By the Way (my fave for travel!). All surprisingly lightweight and durable. Their design is amazing..not bulky but fits a lot!
All the money in the world. I would get a customized regular peekaboo. That bag is so timelessly elegant. For now, I’m eyeing the mini red one!?
Fendi’s “moment” is forever.
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