It’s no secret that the Fendi Peekaboo bag is one of the most iconic bags of modern handbag history. In its 10 year lifespan, the bag has been recreated season after season and is beloved by handbag lovers of all kinds. Fendi’s ongoing #MeAndMyPeekaboo series champions the versatility of its Peekaboo bag and celebrates the relationship between the Fendi Peekaboo and family.
“#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable bonds,” Silvia Venturini Fendi, Fendi’s Creative Director stated. For its latest episode, Fendi taps sisters Chloe x Halle to not only star in, but also oversee the vision for this entire project. For the first time ever, the brand handed over complete creative control to the sisters, who assembled their own team to execute this beautiful campaign for Fendi.
Fendi carefully selected the sisters to star in this #MeAndMyPeekaboo campaign, and the brand is proud to introduce the duo as the newest faces of the iconic Peekaboo bag, given their musical talent, strong creative vision and activism, a press release for the collaboration stated.
[youtube url=”https://www.youtube.com/watch?v=rMM5tF9jSUU&feature=youtu.be”]Inspired by a song from their new album called “Busy Boy”, the sisters paired dreamy scenery with Fendi fashion to perfectly compliment the playful Peekaboo. The campaign features the brand’s new Peekaboo for FW 2020, which was presented earlier this year. Characterized by a new accordion-frame shape, which opens in a deep ‘smile’, the bag features inside pockets which can be interchangeable. Available in smooth leather or precious skins, the Peekaboo can also be personalized with one’s initials. The new version of this classic Fendi bag hits stores next month, but you can shop current iterations via Fendi.com now.
What do they do with the bag in the last picture after the photo shoot?
Im sure they resold it in the outlet stores for 20% off with “minor damage”. Seriously I wouldn’t doubt someone would still buy that bag if they got it at a super discount. People are crazy over a deal.
We used to shoot our products for catalogues, etc, when in the shoe manufacturing industry. All these products are charged off as “samples” at a total loss. This stuff helps defray operational costs, but on a personal level, this practice makes us cringe….(Dave just left me at the groomers, and I didn’t eat breakfast! Gotta bone?)
the last pic made me gasp…. the water damage!!
I know, the horror, the HORROR. Here am I afraid of a little rain and there they are submersing their bags in bleach water.
I honestly wonder what that bag looked like after the shoot was done. Truly, what would water submersion do to that bag. Would love to see it!
I’m so busy wondering about the bag that I am missing the point of the picture. It feels like a gratuitous waste to me but hey, it’s not my bag. I guess like they used to say in the Dorito’s commercial, Fendi says “don’t worry we will make more.”
not sure if it is gratuitous if it got us talking 🙂 I wish I was rich enough to take my bags for a swim
They’re both so stunning. I’m happy for them. ???
This bag can be submerged in water? Great! I can take it into the pool to prevent theft!