Stuart Vevers, as the head of Coach, has done wonders for the brand, turning it into a must-have bag label again after many years. A few major hits, including the Empire Carryall and the Brooklyn, have sold out and created major buzz. Others have also made an impact, including the throwback-inspired Coach Kisslock, which became an immediate sellout.
The Oversized Kisslock Frame Bag: A Social Media Sensation
The oversized Kisslock Frame Bag is an archival-inspired design first seen on the runway of the Spring 2025 show. The bag became a social media star, with fans flocking to Vevers’ and Coach’s pages begging for restock and release updates. The bag is large, very large, but that didn’t stop the obsession. It’s been months since it last sold out, and Coach fanatics have been eagerly waiting for it to return.
It’s Back—Here’s When and How to Get It
That time is now, more specifically, between 8 and 9 p.m. tonight on Coach.com. Stuart Vevers and the Coach PR team confirmed the drop with me, so it’s time to prep: log in, have your credit card ready, and refresh your browser if you’re hoping to nab one.
While the Coach team expected the Kisslock Frame Bag to do well, even Vevers was surprised by the immediate frenzy. “I always realized it was special, but I didn’t realize quite so many people would agree,” Vevers shared after the first launch.
A Modern Take on a Bonnie Cashin Classic
The bag is based on a 1969 archival style created by Coach’s first lead designer, Bonnie Cashin, originally named the Cashin Carry. Due to the updated design’s oversized nature, the team needed more time to perfect the frame, which was originally seen on a much smaller bag. This supersized version feels bold and nostalgic all at once.
The glove-tanned leather is designed to feel like a well-loved baseball glove: smooth, durable, and buttery soft. It’s offered in three rich colorways, including black, dark brown, and rose, each finished with brass hardware.
Details to Know: Size, Price, and Availability
- Dimensions: 12.25″ L x 11.75″ H x 7.75″ W
- Interior: Inside zip pocket
- Strap: Detachable shoulder strap
- Price: $695
- Availability: Between 8 and 9 p.m. tonight on Coach.com
Thanks to you I got one! I wanted it the first time around but it was sold out. I’m super excited!
Ohhhhh what color????? **wasn’t there an oxblood color, tho’? Like the one SJP is wearing here?
The color SJP is carrying is actually the brown. It reads “maroony”. I just received mine and was elated that it was that color instead of brown.
No oxblood for sale this round – I actually don’t know if that was in production, maybe a Coachie can tell us!
Will you let us know when they will be released again please? I missed this drop and they are all gone.
I missed this. Hoping to get one in the Fall! Do you know if there will be other colors and the release date?
I got mine on Dillard’s website today.
Yes. I’m trying to find out too when they will be available again!
Dillard’s has them. I just ordered mine in brown. I’ve been checking since this morning and finally got it in the basket!
So cute
i was lucky enough to snag 2 coach kisslocks in navy, they are sample pieces. That didn’t make into production, but i got 2 of them, someone sold them to the real real, and i snatched them up, i sold 1 and now I’m thinking of selling the other one, its a cute bag, but i am not reaching for it like I thought i would.