Chloé has had some serious bag hits in the last 5 years or so. Former designer Clare Waight Keller knocked it out of the park with bags like the Drew, and the Faye, which saw massive success for the brand. When Keller left the brand it was unclear what new designer Natacha Ramsay-Levi would do. In the first few seasons prior, she embraced the work of her predecessor, including both the Drew and Faye lines on the runway. Additionally, when Ramsay-Levi introduced the Chloé Tess Bag, it clearly played off of elements that were already successfully for the brand. This season, as with Pre-Fall, it seems that Ramsay-Levi is finding her own groove at Chloé.
The small version of the day bag we saw for Pre-Fall 2019 walked the runway, which you’ll remember paid homage to one of fashion’s most popular it bags: the Chloé Paddington. This new, but old, lock seems to be a big push for the brand, also appearing on a new structured flap bag, which is finished by oversized gold rings and a chain strap. Additionally, the brand introduced a mini-bag which at second glance is actually a blown up version of the Paddington lock, complete with a stiff gold handle. Models also clutched some furry little numbers, which walked alongside the popular Tess Bag as well as the newer, mini version of the Chloé C. View all the bags below.
[Photos via Vogue Runway]
That padlock shaped bag is adorable, but I don’t understand why NRL can’t design a complete original! And why her few original bags also have giant logos slapped on them? The others that are reminiscent of past Chloe bags are nice, but it would be cool to see something innovative and that is successful as an it-bag without the huge logos. After all, that’s what Chloe bags were known for before NRL. I’m not really liking her tenancy at Chloe tbh, there are so many famous designers who worked at Chloe that I liked so much more.
I feel like she tries to do what MGC does at Dior. But failed. IMHO.
The ugliest collection I have seen all week.
And there’s been some stiff competition in Ugly Bag Week
You mean, “Claire’s”?
Screaming
So cute! I think they could do with the tusk charms? The hairy bags look like Givenchys Nightingale. The lock bag is a cute concept. Love the contrasting black and yellow one. Very different.
Agree, it stays to true to the brands hippie aesthetic
Coachella girl realness.
A bag with a beard! Why, oh why, do they feel the need to stamp everything with the biggest ‘screaming’ logos in all of handbag history!? Are we the only one’s who don’t like this terrible trend? That huge “C” on those cute mini bags ruins it all! Such a terrible shame.?
I know! Is it Celine Chloe or even worse COACH. WHO KNOWS?! I’d be DEVASTATED if someone mistook my Chloe or Celine bag for Coach. Lol
But wait! The tooth & hair charms will save you!
Ones for the tooth fairy and the other one is to keep away bad vibes (along with my pink rose quartz)
But wait……that ugly lock & rediculous key ?(does it even work) just totally define these new Chloé bags! Why did they pick such an ugly lock? Chloé had such a good thing going. I still don’t understand this designer-swapping business. It’s so counter-intuitive to every business model I know. Crazy town!????
Trust me. I know. I’m still mourning the accent aigu at Celine lol
That giant “C” is an abomination.
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Nope, I really expected more from this brand…
What is with the horses? Am I missing something?
https://www.savoirflair.com/fashion/390399/chloe-horse-motif-collection This may explain the horses
I usually can’t stand Chloe, but I think this collection is well designed. I like that it maintains the Chloe aesthetic yet has pushed the bags into a more refined modern look. For the first time in years, I would actually consider buying a Chloe bag. Now that all said, that giant C has got to go. It’s a confusing letter for bag makers these days, Chloe, Celine, Coach… as has been mentioned on PB on numerous occasions. I hope the designers read this blog. They could learn a thing or two from this group.
I think #8 is cute, but I would pass on the rest. The big “C” is awful and the “Chloe” is too much brand advertising!
Not a fan?
I like 9. 18 feels strangely practical. Like, finally a white bag I wouldn’t have to worry about with dark blue jeans. 🙂 🙂
some are fun and some are comical – i quite enjoy them but wouldn’t necessarily buy one
Well, the only thing I can say is that Emerald to teal green are going to be big next Fall! Yea! I just bought a gorgeous teal green bag last week, that I’m not regretting one bit.?
Oh no…………don’t like this collection at all! I was close to purchasing a Chloe for the first time with the Nile…but didnt. Nothing appeals to me here at all. I think they are rather ugly.
I like all of them without “C”, “Chloe” & “paddlelock”
I would like the long-haired bags for dusting around my house in style
I like the Tess, which is the most similar to the Keller era, no surprise there. I’m not really digging the C and the padlocks and the big “Chloe” emblazoned on the front — it’s too much throwback to 90s-2000s for my tastes. Obviously a different aesthetic going forward … I actually love the GV3 bags Keller is dong at Givenchy now and followed her there. Ramsay-Levi’s bags feel too self-conscious, while Keller’s always had a breezy confidence to them.
YIKES… The insanely distracting C and “Chloé” slapped on top of half the collection. :
I SEE A LOOSE THREAD ON #3 ???? oh no