The Bag Stealing It-Girls Hearts Everywhere

The heart is a symbol of everything we hold dear. It signifies love, obviously, and has been reinterpreted in countless ways. It’s universal in its appeal, and worldwide, people place their hands into a heart shape to spread love for so many things (don’t get me started on the millennial heart hand versus what the young kids do).

When inspected further, the lines represent beauty in form, motion, and endless loop. It’s not surprising that Bvlgari, famed Roman High Jeweler, was able to reinterpret the heart in the most modern and stunning way.

This is Serpenti

Introducing the Bvlgari Serpenti Cuore 1968 Bag, whose name quite literally translates to “heart.” It’s an elegant design: the handle and the body of the bag come together to form a heart, with the captivating snake-shaped handle completing the heart shape with the curved leather body design.

Bvlgari introduced its new Serpenti Cuore 1968 bag to coincide with the Year of the Snake. Not only does it celebrate the year of the snake, but it is also a multifaceted symbol with deep roots for the house. The mystical icon forever embraces change by being reborn, making it timeless.

Being a jewelry-first company allows Bvlgari to expand and innovate its bag offerings with a jeweler’s eye for precision and ingenuity. The snake handle is crafted from gold-plated brass hardware and further embellished with tonal enamel scales and zirconia eyes.

As the name outlines, the shape brings together two halves of a love heart, one formed by the bag’s leather body and the other by its snake-golden handle. When opened fully, the leather also forms a heart, as this bag is meant to be a love letter. A love letter to its wearer and the world that views it as a bag that not only ties back to the brand and its most enduring emblems but also brings joy and happiness to those around it.

Though impeccably structured and compact, this bag captivates with its rich palette and artful detailing—an effortless statement for the woman in motion. While smaller silhouettes continue to define the season’s most coveted styles, this piece offers a sophisticated, contemporary interpretation with a touch of playful elegance.

While the term cool girl again shows my age, is this bag not ideal for the cool girl? The girl who loves bags and jewelry, the one who looks for compliments on her bag of choice, and the one who dares to be different? This is the girl (ok, fine, woman) I want to be. The one that remembers that you can have fun with your choices while selecting a bag that gathers adoration and admiration for every inch of its beauty. That is what this bag will allow.

Making-Of The Serpenti Cuore 1968

With vast attention to detail and a jeweler’s eye, this bag is approached holistically and pristinely. The silhouette first grabs attention with the hardware detailing as each piece is welded in the handle to the jewelry-like optional chain strap.

The leather should not be forgotten, as it is still the main body of the bag, and the beauty of the hardware coincides with the luxurious leather and stitching. The bag is crafted from supple calf leather with added padding to accentuate its shape.

Speaking of techniques, the gold-plated brass handle is executed using the very complex ‘lost wax’ technique, which is a deep-rooted jewelry-making tradition. You can see this come to life below, as a mold is created around a wax model then the metal is poured into the mold, then cleaned and refined.

Each scale of the enamel decorating on this mold is hand-set, tying back to the company’s long-standing meticulous design and roots.

The Bvlgari Serpenti Cuore 1968 is offered in black, white, pink, light blue, and red leather. Each bag will be delivered in a signature Bvlgari box that represents the Eternal City.

The price is $4,850 via Bvlgari.com.