Since debuting in 2019, the STAUD Tommy has become a cornerstone design for the brand, which is reimagined season after season. The beaded, boxy shoulder bag first became a viral sensation when Kendall Jenner wore it in the ever-popular zebra print. Instantly, it resonated with fans despite a global pandemic when the need for beaded novelty bags was obsolete.
Fast-forward six years, and the Tommy Bag remains a cheeky staple of the in-the-know fashion set. In many ways, it has become the icon of a generation, with younger millennials and Gen Zers clamouring to get their hands on limited-edition prints like the brand’s viral Tomato and STAUDINE’s summer iterations.
In many ways, the bag’s popularity and propensity towards selling out feel reminiscent of the It-bags of the early aughts, the ones that spawned wait lists of thousands. Only this one won’t break the bank, and that’s the power of the Tommy Bag and the STAUD brand, which was launched with the idea that fashion should be both empowering and accessible.
STAUD’s Iconic Tommy Bag Returns in Playful New Prints for Fall
This season, the beaded, boxy shoulder bag is back in evergreen favorites like Kendall’s Zebra print as well as new novelty iterations that are destined to sell out like not one, but two adorably trippy mushroom prints and a cozy, seasonal sheep pattern.
I already have a floral version of the Tommy Bag from last year that always gets me a compliment of two when I wear it. Still, I’ve wanted to add another one to my collection that works for the colder weather months—and this black mushroom printed one just might be the one I choose.
It’s currently available for pre-order, along with a red and white mushroom tea version, both of which are sure to sell out so grab yours now and visit STAUD.com for the full selection (there are so many fun ones!).
These bags are really cute in person. As cute as they are, I had to pass. They’re a little heavy and the shoulder strap kept falling off of my shoulder. It’s a bit too wide. I have broad shoulders which may be why.
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