Balenciaga’s New Campaign Puts the Rodeo Bag Center Stage

We're charmed...

Few trends are as big this season as the so-called Birkin-ification of our bags. If you’re unfamiliar with the term, it means adding a fun, whimsical touch to your bag through bag charms and accessories. This quirky, fun flair is a surefire way to rebel against the quiet luxury trend, and many brands are here to indulge us this season.

New for Spring/Summer 2024, Balenciaga’s Rodeo bag is the ideal blank canvas for personalization. You can choose from charms released by the brand sold separately, add your own, or even buy a pre-charmed Rodeo.

The best part? The Rodeo is a great bag on its own, combining fashion with simplicity and function. You can add accessories to make the bag truly unique to you, but you can also wear it on its own.

While the Rodeo was released earlier this year, Balenciaga drops a new campaign today, showcasing the Rodeo Bag. Named after LA’s famed Rodeo Drive in Beverly Hills, the Rodeo has quickly become a fan favorite.

Balenciaga Rodeo Bag Campaign 3

Icons Unite

Lensed by Mario Sorrenti, the images feature Actress Nicole Kidman, Model Amelia Gray, and Chinese actress and singer Yang Chaoyue. The stars are photographed amidst a simple grey backdrop, allowing the portraits (and the bag) to take center stage.

Crafted of soft calfskin with a matte finish, allowing for a stylish slouch, the Rodeo Bag’s construction allows for multiple styling methods. Effortlessly cool, its relaxed effervescence is further defined by raw edges meant to convey a lived-in appeal.

The campaign features a selection of charms speaking to each wearer’s unique personality. Discover more below and shop the selection via Balenciaga.

Balenciaga Rodeo Bag Campaign
Balenciaga Rodeo Bag Campaign 2

Most Voted
Newest Oldest
Inline Feedbacks
View all comments
12 days ago

I have always been a fan of Balenciaga. The clothing/shoes/bags have always been so wearable with a bit of edge. In the last few years most of the products are just OTT! This bag is ok, looks to be made of wonderful leather, I do not feel the need to buy it however.

11 days ago

I am a little confused by the hardware on this bag – what is that front ring for? Is that meant to be closure for the bag? But the hardware behind it looks similar to a Mademoiselle lock, how does the bag close??

11 days ago
Reply to  Mel

I think you can keep the front part open if the bag is closed via the mademoiselle lock, or you can move the flap over forward and close the bag via the kelly-like turn lock.