No one ever traded lunch with me. You see the commercials and hear the stories of kids trading twinkies for a candy bar. Not with my recycled brown paper lunch bag. Organic green pepper cut up, organic apples, wheat free bread with organic free range chicken with a light hint of Canola mayo, and some wheat free dairy free ginger snaps (organic of course). But I wouldn’t change it for the world. My family is forward thinking and healthy. Organic is now the ‘hip’ way to eat and looks as if organic is now the ‘hip’ way to dress. (image from Under the Canopy)
Organic clothing is no longer suited just for hippies — high fashion and big brands are going green, too.
High fashion is going granola. But not the grunge of hippie yoga wear and grainy hemp T-shirts typically associated with organic clothes.
Think soft soy dresses, cropped organic terry jackets and slim-fit organic denim jeans to pair with stilettos, not flip flops.
Consumers worried about ingesting harmful pesticides have long been purchasing organic foods. But the philosophy is slowly hitting mainstream clothing retailers as experts warn about the dangers pesticides pose to the environment.
Whether shoppers are buying eco-friendly because it’s trendy or because they hope to preserve Mother Earth, they no longer have to sacrifice fashion for philosophy. With major retailers like Target, Victoria’s Secret, H&M and Nike joining the green trend, there’s something for fashionistas of every price range in 2007.
”We’re fashion first. The fact that they’re organic is a value added product,” says Marci Zaroff, founder of Under the Canopy, one of the world’s largest producers of organic clothing.
Organic cotton, which makes up 95 percent of organic fabrics, is the driving force behind the trend. Global organic cotton sales increased 119 percent, from $245 million to $583 million between 2001 and 2005. Sales are expected to reach more than $2 billion by the end of 2008, according to the Organic Exchange, a nonprofit trade association that works to expand the use of organically grown cotton.
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