When this bag went down the runway, it was my absolute favorite bag and I knew I would have to have it. So I sat around waiting for this bag to hit the virtual shelves and the Rebecca Minkoff Iridescent Elle finally has.
While I’m fully aware that Rebecca Minkoff makes a full line of handbags that ranges from clutches to weekenders, when I think of the brand, I think of crossbody bags. Perhaps its because my single RM bag is a MAC, or maybe it’s because Minkoff’s crossbodies are ubiquitous among the 20-something denizens of New York City, or maybe it’s just because Minkoff herself understands better than many contemporary designers that these are the types of bags that young women really want to buy.
The contemporary market is full of cute little crossbody bags, and for good reason – not only are they functional weekend pieces for the market’s young customers, but because of their diminutive sizes, they’re at the lower end of the brand’s price range, which helps entice new customers to check out the brand’s wares.
The buildup to the release of the much-anticipated and highly collaborative Rebecca Minkoff x PurseForum bag has finally reached its peak. After months in the making, with input from Rebecca and thousands of PurseForum members, I am happy to tell you that not only has the bag been created, but it’s also being carried exclusively at Nordstrom.
Making an expensive-looking bag at an attainable price point is the eternal challenge of designing for a contemporary brand. Customers who are willing to spend hundreds of dollars on a handbag are likely aware of what handbags that cost thousands look like, and brands are forever in competition with those ideal images.
I’ve been a Rebecca Minkoff fan since the moment her brand launched. After seeing her Morning After Bag, I was hooked, and even more so, I adore Rebecca as a person. It’s crazy to think that seven years ago both our companies were just getting started, and today we both have expanded massively in our own ways (ok, hers is so much larger).
If you couldn’t attend our launch party for Rebecca Minkoff Jewelry last night, fret not – we’ve teamed up with Rebecca to bring you a little treat of your own. Starting now through November 23, PurseBlog readers can get 15% off purchases from the new jewelry line at RebeccaMinkoff.com! Just type in TPF15 at checkout to get a deal on the baubles of your choice.
Rebecca Minkoff continues to expand her ever-growing empire, and her latest venture is jewelry, which aligns perfectly – Rebecca loves accessories and has an enviable jewelry collection. The launch of her jewelry line has been a long time coming, and with it, Rebecca and her team are hosting an event just for PurseBlog and PurseForum readers.