While I’m fully aware that Rebecca Minkoff makes a full line of handbags that ranges from clutches to weekenders, when I think of the brand, I think of crossbody bags. Perhaps its because my single RM bag is a MAC, or maybe it’s because Minkoff’s crossbodies are ubiquitous among the 20-something denizens of New York City, or maybe it’s just because Minkoff herself understands better than many contemporary designers that these are the types of bags that young women really want to buy.
Rebecca Minkoff Handbags and Purses(Page 2)
The contemporary market is full of cute little crossbody bags, and for good reason – not only are they functional weekend pieces for the market’s young customers, but because of their diminutive sizes, they’re at the lower end of the brand’s price range, which helps entice new customers to check out the brand’s wares.
I always look forward to Rebecca Minkoff’s runway show. Since Minkoff first took to Fashion Week, the buzz around her has grown, and her show and namesake brand have exploded as well. Rebecca’s downtown girl took a voyage into the future this season, when a trip to the moon combined with a sophisticated grunge attitude.
The buildup to the release of the much-anticipated and highly collaborative Rebecca Minkoff x PurseForum bag has finally reached its peak. After months in the making, with input from Rebecca and thousands of PurseForum members, I am happy to tell you that not only has the bag been created, but it’s also being carried exclusively at Nordstrom.
Making an expensive-looking bag at an attainable price point is the eternal challenge of designing for a contemporary brand. Customers who are willing to spend hundreds of dollars on a handbag are likely aware of what handbags that cost thousands look like, and brands are forever in competition with those ideal images.
If you’ve been following along, you know that our Rebecca Minkoff x PurseForum collaboration bag is nearly ready to hit the shelves! We are so thrilled with this partnership and of course the bag came out absolutely amazing. The coolest part, though, is that we’re now turning to you to help name the bag.
I’ve been a Rebecca Minkoff fan since the moment her brand launched. After seeing her Morning After Bag, I was hooked, and even more so, I adore Rebecca as a person. It’s crazy to think that seven years ago both our companies were just getting started, and today we both have expanded massively in our own ways (ok, hers is so much larger).
If you couldn’t attend our launch party for Rebecca Minkoff Jewelry last night, fret not – we’ve teamed up with Rebecca to bring you a little treat of your own. Starting now through November 23, PurseBlog readers can get 15% off purchases from the new jewelry line at RebeccaMinkoff.com!
You might remember reading a few weeks ago about an awesome jewelry event that we were planning with the Rebecca Minkoff team. While it was unfortunate that we had to postpone due to Hurricane Sandy, we have some exciting news: We’ve rescheduled the event!