When I wrote about the Rebecca Minkoff Iridescent Elle, I knew it would sell out quickly, and it did. I can’t find this bag anywhere online right now, but for all of you who wanted a closer look, I can give you that.
While I’m fully aware that Rebecca Minkoff makes a full line of handbags that ranges from clutches to weekenders, when I think of the brand, I think of crossbody bags. Perhaps its because my single RM bag is a MAC, or maybe it’s because Minkoff’s crossbodies are ubiquitous among the 20-something denizens of New York City, or maybe it’s just because Minkoff herself understands better than many contemporary designers that these are the types of bags that young women really want to buy.
The contemporary market is full of cute little crossbody bags, and for good reason – not only are they functional weekend pieces for the market’s young customers, but because of their diminutive sizes, they’re at the lower end of the brand’s price range, which helps entice new customers to check out the brand’s wares.
The buildup to the release of the much-anticipated and highly collaborative Rebecca Minkoff x PurseForum bag has finally reached its peak. After months in the making, with input from Rebecca and thousands of PurseForum members, I am happy to tell you that not only has the bag been created, but it’s also being carried exclusively at Nordstrom.
Making an expensive-looking bag at an attainable price point is the eternal challenge of designing for a contemporary brand. Customers who are willing to spend hundreds of dollars on a handbag are likely aware of what handbags that cost thousands look like, and brands are forever in competition with those ideal images.