men-luxury.jpg All of the men can keep denying that they care about fashion or designer labels, but a recent study shows that men in fact do care about the labels (the wealthy men at least). The most recognized brand name from the study was Coach, which I found to be an interesting fact to keep in mind for my appearance on Millionaire. Read more below and share your thoughts!

Men are more likely than women to opt for a luxury brand when buying handbags – and it’s the label, not the price, that counts, according to a survey of wealthy shoppers.

The Luxury Institute said the demand for luxury bags remains strong, with about one third of 1,500 wealthy American shoppers surveyed buying a branded bag in the last 12 months.

“The luxury handbag is the accessory that defines the wealthy woman and is a major profit driver for luxury fashion brands,” said Milton Pedraza, chief executive of the New York-based researcher focused on wealthy consumers.

The Luxury Institute found that men were more likely than women to reach for a luxury label when buying a handbag – 73 per cent of men, compared with 50 per cent of women – and over three times more likely to choose luxury French brand Chanel.

But overall, US label Coach has become the most popular bag among wealthy shoppers, leading with a 29 percent market share with other brands compete heavily for the rest of the pie.

The survey of shoppers with an average income of $US308,000 and average net worth of $US3.1 million found Coach was the most familiar brand of designer handbags, recognized by 52 per cent of respondents.

That compared to 24 per cent for Gucci, 22 per cent for Louis Vuitton, and 21 per cent for Prada.

But familiarity with the pricier Italian brands rises as wealth increases, according to the report.

Looking at consumers whose yearly paycheck was above $US300,000, the survey found that 38 per cent were familiar with Coach, while 34 per cent were aware of Gucci.

Price did not come into the equation even though bags from luxury fashion houses such as Chanel, Prada and Gucci, owned by parent company PPR, can cost in the thousands of dollars, while Coach bags generally cost hundreds of dollars.

Consumers said the price was not as important a consideration as quality and reputation when judging between luxury brands.

Via China Daily

Share Your Thoughts With Us

  • janis

    yuck. coach. bleh. bleh.bleh.

  • Joan

    20 years ago, Coach was known for their quality leather belts &bags, & interesting designs & they had a discount shop near LL Bean in Freeport Maine. Had several bags back then, but they have lost something over the years, even if they are “hot” right now.

  • ely615

    I wouldn’t say there hot, I would say kitch. It’s a total rip off of the origional Gucci design from over 20 years ago. Why would you spend all that money on a handbag that isn’t even recognized in the international community as a designer label?

  • Elmar

    What’s the name of the Gucci bag on the picture??? That’s the ideal bag! My favourite Louis Vuitton still hasn’t produced anything like this. (well, LV Marelle pouchette looks familiar but still not that perfect)

  • Bradford Lowe

    I absolutely agree. I have purchased many handbags and accessories for my wife over the years: Prada, Calvet, Chanel, Gucci, etc. And I choose these designer bags because I know their products mean quality. I rather spend more than less when it comes to purses for my wife. I know she enjoys the beauty of them, but she also cares about how well they shall withstand the test of time.

  • Naggy

    Wow, men have been in the closet! (ipad)

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