lv-cup.jpgWhile this tid-bit of news does not affect me hugely either way, I did find it notable. Louis Vuitton has announced that they will no longer sponsor America’s Cup. I am not a big follower, but those of you who are, does this bother you? Are you indifferent? Any thoughts?

Maybe it is just me, but this is trivial information. For some reason, I am still posting it :wink:

PARIS (Thomson Financial) – Louis Vuitton, the luxury goods brand owned by LVMH, said it will no longer sponsor the Louis Vuitton Cup, the qualifying round for the Americas Cup sailing competition.

Louis Vuitton, which has been a partner of the Americas Cup since 1983, cited new, more commercial rules for the competition.

ACM, the company which organised this year’s event and which will be in charge of the next one, has increased tournament revenue, notably by upping fees paid by sponsors.

At the same time, Louis Vuitton said it did not rule out relaunching its sailing event ‘in another form’.

via Forbes

Share Your Thoughts With Us

  • Rich

    Does anyone know what this will do to the now-annual offering of newly-styled LV Cup bag/luggage pieces? This year’s Vintage-V-emblazoned pieces were very attractive! So, nothing next year? :?:

  • sugarywitch

    Oh this is too bad! I had a bunch of guy friends who loved to sail and this was the one context in which I could mention LV and they wouldn’t automatically yawn.

  • Bagluuurver

    Not trivial information at all – this is big news and another reason why I’m gutted that Alinghi won the America’s Cup and not Team NZ! I am glad that Louis Vuitton has made their views clear in such a commercially powerful way, although am sad that the LV glamour will be missing from the next Cup…

  • Arlene McCutcheon

    Can anybody direct me to the site where I can find the Luis Vuitton pieces issued each time specifically for the LV CUP?

Psssst... Let's Get Purseonal