Fashion is perhaps more obsessed with ad campaigns than any industry outside of advertising itself. If you love a particular brand, it’s fun to get a peek into how the brand’s creative team envisions the clothes in context, and the best ads can provide great aesthetic inspiration for everything from personal styling to home decor to vacation planning.
Without a doubt, Mulberry had one of the very best handbag collections of the Fall 2012 show season. The brand featured more purses than ever on its runway, and the results were excellent – most of you seemed to find at least a couple options that you’d like to add to your collection, in a perfect world. Well, get our your credit cards, ladies. Your world might be about to get perfect.
Our friends at Moda Operandi have assembled the best accessories from the show for a Mulberry Fall 2012 presale. Unfortunately, that also means that we now know the prices for a lot of the utterly drool-worthy runway bags, and they might be a little rich for your (or my) blood. The amazing fire orange Alexa, for instance? $3150. The black Alexa with multicolored studs? $2750. I always have a knack for picking the most expensive thing out of any given group. If you’re so inclined, the MO presale runs through March 19. (more…)
For the past few years, it seems like Mulberry can do almost no wrong. Despite the fact that I think the Lana Del Rey collaboration is a bit of a misstep, it’s almost like the exception that proves the rule – Mulberry has a very keen sense of what it is that young, chic women want to carry. The Alexa and its success weren’t a fluke; the brand knows its customers.
The latest bag to spring from the Alexa mold is the Mulberry Travel Day Bag, which, despite its name, is not actually a piece of luggage. Instead, it’s another crossbody satchel in the style of the Proenza Schouler PS1, which is a shape that’s earned the company lots of customers and even more money over the past few years. In bright green lizard-embossed leather, it’s a little slice of contemporary accessory perfection. (more…)
Images via Vogue.com
Unfortunate Lana Del Rey bag aside, Mulberry sent what seemed like dozens of fun, mostly awesome handbags down its runway for Mulberry Fall 2012 over the weekend in London. Not everything worked perfectly (I’m looking at you, trompe l’oeil flaps and buckles), but there were so many options available that it seems as though everyone should be able to find a covetable piece within this collection.
My vote goes to the bright orange (Pantone was right!) calf hair Alexa, but perhaps you’re more in the mood for a Mulberry buckle turned slyly into a turtle? A smart boucle shoulder bag? A leather satchel with a fur gusset? Enamel studding of both the tonal and non-tonal variety? Whatever you want, Mulberry has it, and most of it is pretty damn lust-worthy. When a collection features this many different ideas, that’s saying something. (more…)
We discussed one Miss Lana Del Rey over at Bag That Style recently, but the advent of the Mulberry Del Rey Bag during London Fashion Week and Del Rey’s front row seating at the handbag powerhouse’s show over the weekend give us renewed opportunity for me to air my secret shame. (And of course, for us to discuss the bag and its particulars.)
If you follow pop culture or spend too much time on the Internet, you’re probably aware of how shameful it is to enjoy Lana Del Rey and her various crass marketing schemes. Listen to her album; it is truly stupid. Sadly, I know that because I listen to it. A lot. I just make sure that no one sees it pop up on my phone’s screen when I’m listening to it in public; I’m not sure if I could take the embarrassment. Similarly, I’m not sure if I could bring myself to plunk down $1250+ on a handbag that bares Del Rey’s name unless it was absolutely gorgeous, gorgeous enough to eclipse the Del Rey Shame, and this one isn’t. (Don’t worry, we have more pictures after the jump.) (more…)
Spring ads are always my personal favorite, and the newly released Mulberry Spring 2012 campaign is a perfect illustration of why. If you don’t look at these photos and feel a fierce need for a floppy straw hat and a lobster roll (in addition to a new bag, of course), then you and I can’t be friends. What we have here is a bright, shining beacon of spring fashion hopefulness.
The ads, lensed by Tim Walker and featuring Frida Gustavsson and Lindsey Wixson on England’s Brighton Beach, are full of optimism and wonderment in the form of whimsically oversized ice cream cones and playful beachside shenanigans. Naturally, bags take a central role in all of the fun, with the seafoam and black snakeskin option standing out as the leader of the pack. The rest of the images can be found after the jump. (more…)