Mulberry Spring 2013 6

Fashion is perhaps more obsessed with ad campaigns than any industry outside of advertising itself. If you love a particular brand, it’s fun to get a peek into how the brand’s creative team envisions the clothes in context, and the best ads can provide great aesthetic inspiration for everything from personal styling to home decor to vacation planning.


Megs and I have had our eyes on the Mulberry Zigzag bag ever since it came down the runway in several sizes and colors back in February, and now that it’s available at retail, we have some deciding to do.

Kate Moss carries the Mulberry Willow Tote

Ahh, the perks of being an internationally mega-famous supermodel. Chic parties, global travel, endless free swag. Not only did Kate Moss sit front row at the Mulberry Spring 2013 show earlier this week, but the Brit beauty got to be the first person to debut the instantly covetable Mulberry Willow Tote off the runway, barely 24 hours after the bag debuted in London.

Mulberry Spring 2013 Handbags (18)

I’ve been a bit critical about Mulberry (specifically its marketing tactics) over the past season, so believe me when I say this: the Mulberry Willow Tote may very well be the best new day bag we’ll see all season.

Mulberry Del Rey Video

As much as the PurseBlog team isn’t head-over-heels in love with the Mulberry Del Rey Bag, we do love Mulberry as a whole, and we really love getting a behind-the-scenes look at how a bag is made.

Mulberry Bryn Bag

A couple of weeks ago, something curious happened. The Mulberry Bryn Bag debuted on the brand’s website, and simultaneously, a bunch of fashion sites dubbed it the next big thing! The second coming of the Mulberry Alexa!


Lana Del Rey’s path to stardom may have been carefully planned, but that doesn’t take away from the fact that it happened. Truth be told, I love her music. I have it on in the background while I work often and I totally dig it, a fact which I’m not even going to deny.

Without a doubt, Mulberry had one of the very best handbag collections of the Fall 2012 show season. The brand featured more purses than ever on its runway, and the results were excellent – most of you seemed to find at least a couple options that you’d like to add to your collection, in a perfect world.

For the past few years, it seems like Mulberry can do almost no wrong. Despite the fact that I think the Lana Del Rey collaboration is a bit of a misstep, it’s almost like the exception that proves the rule – Mulberry has a very keen sense of what it is that young, chic women want to carry.

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Unfortunate Lana Del Rey bag aside, Mulberry sent what seemed like dozens of fun, mostly awesome handbags down its runway for Mulberry Fall 2012 over the weekend in London. Not everything worked perfectly (I’m looking at you, trompe l’oeil flaps and buckles), but there were so many options available that it seems as though everyone should be able to find a covetable piece within this collection.

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