2011 will be the 90th anniversary of the luxury House of Gucci. And with the anniversary nearing, Gucci has a new “Forever Now” campaign along with the Gucci Artisan Traveling Tour to celebrate its traditions. The artisans of Gucci will be leaving Florence, Italy and traveling world wide for the first time.

Allow me to make one of my personal biases clear: I look forward to seeing the bags on the Gucci runway more than almost any other bag-including show at fashion week. The brand’s notorious sense for modern glamor and sexuality often comes through best in their runway bags, and seeing them is almost always a pleasure.

There was absolutely no part of me that looked at this clutch and thought Gucci. If you hadn’t seen the name of the bag, would Gucci be one of the first designers to pop into your mind?

I was overwhelmed with a sleek design, clean lines and complete structure with the Gucci Sigrid Oversize Clutch.

When I first saw the Gucci G Coin Medium Hobo, I couldn’t help but think that the whole thing seemed kind of sedate for the Gucci aesthetic. I know that the brand has plenty of simple, clean-lined bags at a variety of price points, but whenever I see one of them, it just seems like they’re missing the point of being Gucci, for cryin’ out loud.

Hello, gorgeous. To be honest with you, I don’t necessarily go out of my way to find a great Gucci handbag. I know, seems kind of harsh, right? Well, I’ve just been underwhelmed with Gucci handbag designs lately. That is until today, when I found myself drooling on my keyboard over this Gucci New Pelham Large Shoulder Bag.

Not too long ago, I wrote about a neoprene Marc by Marc Jacobs handbag on PurseBlog Savvy that I absolutely love, and I explained exactly why I think that neoprene is a cool material bags. I still think that’s absolutely true, and I still love the bag, but I just don’t know if I can justify to myself spending $350 for a bag that’s not leather.

Gucci Secret GG Satchel

If I had to pick one phrase to describe the Gucci Secret GG Satchel, it would be “exceedingly grown-up.” Make no mistake about it – this bag is for a grown woman and it means business.

Gucci Icon Bit Medium Shoulder Bag

Gucci confuses us from time to time, teetering from overly gaudy bags to beautiful pieces. Obviously we prefer the beautiful wearable pieces so as we continue to find them Gucci continues to slowly grow on us and make its way into our hearts.

Gucci G Wave Large Leather Tote

It’s a testament to a bag’s inherent beauty and good design if the color it’s featured in is baby puke brown and I still absolutely love it. I’m opposed to all forms and iterations of brown and tan, but the Gucci G Wave Large Leather Tote is easily beautiful enough to shine through a color choice that I may not particularly care for (and that a lot of people may really like).

Sometimes I forget how beautiful Gucci‘s leather bags are. I spoke last week about how much I normally love their python creations (except for one recent exception), but it took seeing one of their bags on a fellow shopper’s arm while buying a Halloween costume yesterday to remind me that they usually do an obnoxiously good job with leather as well.