Raf Simons had a very particular viewpoint at Dior from the very beginning: futuristic, architectural, innovative and extremely feminine. His successor, former Valentino co-creative director Maria Grazia Chiuri, has established her own very different viewpoint just as rapidly: her Dior harkens to the past on a number of simultaneous timelines, and with Dior’s just-debuted Pre-Fall 2017 bags, she’s chosen to plumb both the mid-20th century and the 1980s.
Logos are a resurgent trend in fashion thanks in large part to brands like Gucci, who are finding ways to blend a winking acknowledgement of early 2000s gaudiness with 80s excess and a splash of au courant streetwear. Chiuri brings this to a number of brand new Dior bags (many of which reflect Chiuri’s influence on Valentino’s recent accessories in her previous position) by way of big, gold Dior logos, spelling out the full name. In addition to that, Chiuri revives the Dior logo jacquard fabric on bags that look like they were made when it was last popular. Part of me wants to scoff at how on-the-nose those pieces feel, but in a market with endless appetite for nostalgia, they might just find their place.
What was most interesting to me, though, was how few of the bags felt anything like the Dior that gained so much popularity with accessories shoppers in the past few years. In addition to the bags that harkened back to the early 2000s and 1980s, there were many that looked further into the past, as far as the 1950s. That was a massively important time for Dior, of course, but it’s not one we’ve often seen represented in the brand’s modern bags.
Check out all the bags from the line below and let us know what you think in the comments.
[Photos via Vogue Runway]
I have been looking at vintage Dior bags for about a year on various sites. Finally got a saddle bag. So, I definitely recognize some of these. I like it when creative directors pull from the archives and make the designs modern. Keeps things fresh while still acknowledging the past.
why are we spelling DIOR out? it cheapens a bag
the charms and the carnage says Dior elegantly!
No. Please new person don’t ruin Dior for me. And please don’t release 2500 new bags like Gucci.
Love love love the heart clutch. Not crazy about the Dior logo, however.
Oh, gosh. The screaming “DIOR” and CD logos are really, really cheap-looking. This isn’t the direction I want to see a house like Dior go. I think you can have more fun with some labels, but Dior is supposed to be elegant.
Ageee!
Dont get me wrong, I actually like Moschino. However, I also like Dior and not a weird hybrid of the two. Some of the designs are nice though.
Looks like they were inspired by Gucci. I’m not a huge Dior fan but these aren’t bad 🙂
me thinks too! these remind me of Gucci and Valentino – it’s like a mix of both worlds…i kinda like the vintage vibe to it. i’ve never owned a Dior bag and was actually thinking of getting a Be Dior…and then saw this post – my, oh my…glad i waited! i want to have that bordeaux croc ladylike purse, the black Kelly-shaped one, and/or the box bag a la Mark Cross – i want them all!!!
This reminds me of tacky Moschino…. an epic failure.
totally agree
on point! this is terrible
*Yawn*
What’s new or exciting here?
I don’t like the Dior logo on these bags, looks ostentatious.
HORRIBLE. Just horrible. They look like $10 fakes from sidewalk vendors. Especially #31. Cross Dior off the list along with Gucci – until the next creative director comes along.
What’s that in #28? A waffle maker?
good collection
They look old. Literally! The Queen might like one … I love the current bags – Diorama & Diorever. I love their shield clasp. I do not love the new CD clasp. Please try not to lose the progress recently made with Dior bags!!!
yikes….these are hideous
Nobody makes me believe slide 24 is a Dior. Also that guitar straps looks very cheap. I don’t understand why all designer brands copying others. Dior as pinnacle of fashion industry should present something unique, shouldn’t it?
My SA has shared some of these with me but I had no idea how bad it really is. She’s even changed the charms the Lady! And that fringed piece of trash in #30? CD is rolling in his grave. I have 12 Diors and am about to take delivery of another bc they’ve all been recalled to the factory. It’s a good thing I bought when I did. She’s ruined the brand; I’ll never buy another at this rate. It’s ugly, cheap looking, and that giant name stuff looks like Canal Street.
WOW. as a huge fan of Dior i cant believe what i just saw. Slide #7 is exactly like the Gucci bag that everyone has right now, Slide #11 is pretty much a moschino rip-off, and the rest look like valentino and celine bags. This is tragic.
All the good things Raf Simons did in the past few years has be undone…so sad…every single one of these bags are ugly & cheap looking.
Very not Dior like. Scary how a new designer in charge can undo dior’s image (elegant classy lady) into moschino-Gucci-grungy look.
it’s clear that the brand is trying to get attention of a very young gen. Also, why do people buy DIOR if they don’t want others know that it’s DIOR…hence the logo
I miss Raf, is what I think
Umm.. No! The logo stamped on every bag looks very crude. And is it just me or have the charms on the lady Dior been changed as well. There will be an uptick in sales in people rushing to buy the older ones me thinks!
Love it. Reminds me of their line from several moons ago (Saddle bag, anyone?). I may just have to whip out my Dior Boston Bag to use again. 🙂
Some of these look nice, but I’d rather admire from afar. I’m not a logo person. I like Raf’s vision much better and that’s the bag I’d buy,