We mentioned not long ago that monogram bags are making their inevitable swing back toward popularity thanks to fresh-feeling designs from Gucci and Louis Vuitton, and now it appears as though Givenchy wants in on some of that action as well. Over the holidays, both Kendall Jenner and Cate Blanchett showed up carrying Antigonas in a brand new logo jacquard, and this is the first time we've seen such a thing from the brand.
Since Givenchy's Resort 2016 bags have been available to pre-order from multiple sites for quite some time, we're guessing this fabric will be part of the Spring 2016 collection, which has yet to show up online but likely will soon, based on the timing of both of these celeb sightings. There's no word on which other bags will be made in the logo fabric, but my suspicion is we're going to see a lot of it; brands rarely distribute things to celebrities that they won't be pushing significantly.
Whether or not shoppers will latch on to the look is up in the air; Gucci and Louis Vuitton have luck with their monograms in part because they're long-time brand signatures for which many consumers have a soft spot even when monograms aren't trendy. Introducing a logo fabric that doesn't have that kind of background is trickier, but Givenchy has had significant success with prints in general over the past few seasons.
Take a look at both Kendall and Cate carrying their bags below, as well as close-ups of each bag; you can shop Givenchy's current offering via Neiman Marcus.