Last night the Juicy Couture Bags & Bubbly event I hosted took place at the Juicy Couture 5th Ave store. Let me start by telling you how different the Juicy handbag line is from what I usually expected from the brand. And let me also tell you how incredibly nice the Juicy Couture team was!


We arrived at the Juicy Couture flagship store on 5th Ave 15 minutes before the event started. The store itself is the ultimate Juicy Couture destination, filled with chairs fit for royalty and the playful decorations (including a spray-painted elk that Vlad could not stop talking about). The store occupies the corner of 52nd Street and 5th Ave and takes up two floors. We were set up on the second floor and guests were welcomed by a sweet, colorful macaroon display, champagne being served and of course heaps of BAGS! While many of the bags were readily available to buy, we were also simultaneously hosting a trunk show for the upcoming Holiday collection.

Juicy may still grace us with their classic terry/velor and logo handbags, but they now offer so much more. Gone are the days of what you used to expect from Juicy and in are new designs. As I said in my previous posts, the new collections stay true to the fun and young nature of Juicy Couture but also add a mature touch. There is nothing wrong with the bags they tend to be known for, but many of us find some of those designs better suited for a younger crowd. Much like Coach has an expanded line that can meet the wants and needs of many different groups of people, Juicy Couture does as well.

My absolute favorite bag from the holiday collection is their Bow Bag. Three members of the handbag design team (pictured above) were at the event to meet those who stopped by and they all carried different renditions of the new bow clutches. I joked with them that they looked like a rock band, but don’t they? A rock band that just so happen to be a walking advertisement for Juicy Couture. Furthermore, the design team was amazingly awesome. The rock band trio is turning the image of the brand’s handbags around one bag at a time.

We had the pleasure of meeting PurseBlog readers, PurseForum members, and a bunch of other Juicy Couture fans! The event was both successful and fun. Make sure to check out the pictures and look for the Holiday collection to hit stores around November 1st.

  • Tatiana

    Loved it! And the pictures look great! Thank you vlad! And thank u Meg for such a great time! Those bags were adorable! The bows r still my favorite! The designers were so sweet I loved their style! Great recap of the night! Thanks again;)

    • http://www.purseblog.com/ Megs Mahoney Dusil

      It was so great to meet you!!!! Thanks for coming and having fun with us :) See you soon!

  • Stylista

    Now that I look at them being held, the bow clutches aren’t that bad after all!

    red-soledfashionista.blogspot.com

  • April Fashionreports

    I wish I was there next week Im in NYC!!

    check my blog http://freakdelafashion.blogspot.com/

  • Miss.Cherie

    Doesn’t the velvet bow navy bag remind you of the miu miu velvet navy bow clutch? I own the clutch and they are pretty similar…

    I like the chiffon flowers! Really cute and elegan!

  • Staci

    Everything looks great! I will definitely stop by the Juicy Couture store the next time I’m in NYC.

  • Amber

    What is the pink bag in the picture labeled 5 of 20? It looks cute, I’d like to see it at a better angle though.

  • Samia

    Great pics! Looks like a lot of fun!

  • Sakyie

    I never knew Megs was so tall! Looks like a great event, I haven’t purchased anything from Juicy in a long time, but the bow clutch looks promising. :)

    • http://www.purseblog.com/ Megs Mahoney Dusil

      Yes, I am 5’10!!

  • http://Yahoo brianna

    I love these pics & bags there amazing what’s the price of the big pink bag ?

  • Christian

    Christian Louboutin boots stilettos helped back in fashion in the years 1990 and 2000, resulting in dozens of styles, with the heel height of 120 mm (4.72 inches) or more. He said the designer¡¯s goal is to look like a sexy woman, look good with your feet, you can continue. While the paragraph styles offer is slightly lower, Louboutin is generally associated with festive evening wear designs including Bejeweled ribbons, bows, feathers, paints and other similar decorative touches.

  • !!!

    i like those velvet bow clutches. where/when can we buy them?

  • Jelita78

    oh i am sooo jealous!!
    looks like u had a blast! (ipad)

  • helen

    Looks like fun! (ipad)

  • Jen

    Love Juicy Couture! (ipad)