In the late 2000s, designer Alexander Wang burst onto the New York fashion scene when he presented his first collection at NYFW. His designs garnered attention from key industry players and publications, and soon the designer expanded into leather goods. Almost instantly Wang’s bags became a hit, and one bag in particular was seen on anyone who was anyone. Yes, we’re talking about the Alexander Wang Rocco Duffle.
The Rocco Duffle was released in 2009 and it was one of the most sought after bags of the moment. A year later, in 2010, the bag was still incredibly difficult to track down. Instantly recognizable by its thick row of rocker-chic studs and shrunken duffle silhouette, the bag was beloved not only for it’s effortlessly cool look, but also its relatively affordable and accessible price tag.
Hardcore Wang fans will remember that the Rocco was debuted as the Coco, though eventually the name was changed to Rocco due to legal reasons. The classic version of the Rocco was the iconic textured black leather with brass studs. It was the most sought after combo of the bag and was almost impossible to find. The Rocco would remain a celeb favorite for years after its debut, as you’ll see below. And though the Rocco was one of the brand’s most popular designs, Wang fans also gravitated towards other designs from the brand as well. Take a look below at what we were able to dig up from the archives. Did you have this bag?
Rosie Huntington-Whiteley (2010) – Alexander Wang Quilted Rocco Duffel Bag ($276)
Hilary Duff (2010) – Alexander Wang Rocco Duffel Bag
Vanessa Minnillo (2011) – Alexander Wang Rocco Duffel Bag
Rosie Huntington-Whiteley (2011) – Alexander Wang Rocco Duffel Bag
Hailey Duff (2011) – Alexander Wang Emile Satchel
Zoe Kravitz (2012) – Alexander Wang Rocco Duffel Bag
Kate Bosworth (2012) – Alexander Wang Rocco Duffel Bag
Zoe Kravitz (2012) – Alexander Wang Diego Bucket Bag
Miranda Kerr (2012) – Alexander Wang Lia Bag
Rihanna (2012) – Alexander Wang Rocco Duffel Bag
Jessica Gomez (2012) – Alexander Wang Diego Bucket Bag
Kristin Cavallari (2013) – Alexander Wang Rocco Duffel Bag
Alessandra Ambrosio (2013) – Alexander Wang Emile Satchel
Nicky Hilton (2013) – Alexander Wang Rocco Duffel Bag
Chrissy Teigen (2014) – Alexander Wang Rocco Duffel Bag
Candice Swanepoel (2014) – Alexander Wang Prisma Tote ($225)
aww man, the good ole days when it was just me, my rocco, and my oversized MK watch.
Work bitch!
I remain such a fan of AW bags, starting from when the Rocco first came on the scene til today. I have a navy Rockie with gold hardware and despite consistent neck+shoulder pain every time I wear it, I can’t bring myself to get rid of it because I love the look so much. I have AW mules and booties that I love too. I have to say I can take or leave the clothes, but the accessories game is so strong, so NYC.
I have 3 Alexander Wag bags. I haven’t worn my Rockie in a while, but I refuse to give it up. I also have a mini Emile, and I’m carrying my Brenda today.
The leather on Wang’s bags are amazing!
I always thought they looked cheap and heavy. I could never pull the trigger.
OMG – Rosie Huntington-Whiteley looks exactly the same now. I want her secrets. Surprised to see Nicky Hilton caring this bag..I expect her in something more structured.
I ordered a rockie and a mini diego years ago but immediately returned the diego as the opening of the bag is horrible. I now have 2 rockies but don’t use them much due to their weight. They’re super cute but the fact that the sides curl in has always bothered me. The piping on the strap also wore off super fast, even with minimal use. Glad I purchased them on sale.
I’ve wanted a Rocco since I was a freshman on highschool. I’m getting one. It’s final.
I can’t ever part with my black/silver studded Rocco, love the effortless cool look it gives off. It hurts my back, but that leather is like nothing else. Sold a bronze Rocco, an Emile and a Diego though, they were all too impractical to style or use. But my bag-heart now belongs to Wang forever. Thank you for this lovely trip down memory lane!
Was obsessed with this bag 10 years ago – and finally only got my hands on it LAST year! Love it & prices are still amazing on the preloved market ??
I still rock my Rocco- love this bag!
I don’t own the Rocco but have the mini Rockie. Love it so much! But I am haven’t seen it at all. Has it been discontinued?