Are there still people out there in Handbagland that are unsure of the idea of brights as neutrals? If so, listen carefully: it’s a really, really good idea. I promise. Have I ever lead you astray before? Oh, yeah, I forgot about that time. But this has nothing to do with shots of tequila, ok?

In fact, investing in a bag such as the Lockheart Iris Tote is an incredibly savvy fashion decision. Why spend so much money on a bag that will merely blend in with the clothes that you already have when you can have one that says something interesting about your personal style?

Lockheart Iris Tote

Believe it or not, this bag is actually fairly tame for Lockheart – they’re the kings of monochrome texture, which can be a bit much for the faint of heart at times. This design limits the fireworks to some inventive cording and tiny studs along the seams, which allow the royal purple color to take center stage, just as it should. Purple is my favorite bright color for handbags, and if you haven’t given it a shot, I’d urge you to consider it. Buy through Saks for $535.

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