If you thought that perhaps Jeremy Scott and Moschino had found some chill in the time since we last checked in, I have some bad news for you. Moschino recently released its Pre-Fall 2015 lookbook, and the bags (and clothes) are as fiercely literal as ever. This time, much of the collection is dedicated to the processes of creating clothing and deciding what to wear.
Yes, that is an oversized tape measure clutch you see above; tape measures figure prominently in the collection, as does pattern-making, which has been turned into bags that feature their own measurements as embellishment. The line also includes new versions of some favorites from Scott’s short tenure at Moschino, like the Moto Jacket Bag (which now also comes in clutch form) and the micro-mini bags that appear to be too small to hold an iPhone (but are plenty big to hold the brand’s logo in shiny gold letters out front).
Take a look at all the bags from the lookbook below.
I kind of love Moschino’s scream-it-from-the-roof-tops-zero-fucks-given-about-wearability outlook. They may be flashy, gaudy, by some peoples standards, ugly, but at least they’re not boring monogram bags, boring chanels or boring and stupidly expensive hermes!
I love Moschino personally. The brand marches to the beat of its own drum and its’ aesthetic is cool and sharp to me, despite how brash it is. I don’t think Moschino works for the US market because it is not sportswear
IMO there’s a huge difference between criticizing people who blatantly and knowingly rip-off their designs from someone else, and this mess that is called Moschino. Originality and creativity everyone applauds and celebrates, but this is just not any of that anymore.
No, please, tell me more, I value your opinion on creativity and originality in fashion. It’s so important to me. Reply to this. Please. Grace me with your words.
THANK YOU for your comments. Moschino puts product out there that is literally like nothing else in high-end fashion/accessories. Yet people hyper-focus on the “concept borrowing.” Are we supposed to feel sorry for McDonalds for actually being cool for a change?? Lol.
LMAO!
Eloquence !!! I bow to thee! And to the McDonlads chanel flap !
K.
But then…
The only word that comes to mind is “cheap”. These bags look like fakes and look crass. I can’t imagine anyone buying them, though there must be buyers somewhere to justify its production.
It’s “Edina Monsoon” tacky chic. Over the top silly but still looks flawless.
That tote with the metal collar looks PAINFUL! My hand is aching just looking at it!
TOO MUCH, MOSCHINO. TOO MUCH.
Scott clearly has a sense of humour about his work.. These are very fun. I think it’s important to regard fashion with an open mind. These bags may not be your personal style, all it takes to pull them off is the right attitude.
While Moschino isn’t to everyone’s taste, these bags are fun! Personally, If I was investing in a bag I probably wouldn’t choose to purchase one from the brand… but this is what fashion is all about! It’s refreshing to see a designer stepping outside the box of a traditional ‘classic’ handbag.
I like a practical and functional bag that grabs and goes ! I don’t want to get my clothes snagged in the zippers ! Yikes
Hum the designer did step out of the box ! Way outta the box but let’s see if it sells ! Hmmm
These bags are dope and for the fashion girls and boys, not for those that feel safe or wear brands cause “thats what you wear”. People who have true style and do what they want and believe. It’s art, love it or hate it. Jeremy is beyond any other designer and on a platform of his own.. not many others can say that. Karl, JPG, Marchesa.. If one knows anything on the brand, they know he truly is the only one that could recreate but still respect Francos original vision. The bags sell out and are wait listed. Especially the craziest of the bunch! love love love!!!!!
I’m not saying I’m a fan of Moschino but if Franco Moschino were alive today reading these comments, I think he’d be very pleased with where his brand is now. This is exactly what he set out to do and I think Jeremy Scott gets it.
You clearly get it too! 🙂 (what’s up with the anti-playful sentiment I am still reading about ironic bags 2 years later?)