Chanel Unveils Bag-Filled Fall 2014 Ad Campaign

If you were expecting Chanel’s Fall 2014 collection to be posed in a Target near you for the brand’s fall ads just because of the supermarket runway show, you were wrong. Karl Lagerfeld has gone in a workout direction for Chanel’s seasonal ads, choosing to focus on the sporty side of the collection (including tons of sneakers) instead of the grocery-themed details. With that in mind, the ads feature brand favorite Cara Delevingne and Binx Walton, a boxing gym and approximately one zillion of Chanel’s pre-fall and fall handbags.

In the ads, Delevingne and Walton perform athletic activities including sprints and push-ups, the later using a handbag as a training weight. They do all of it in immaculate Chanel tweeds, of course, and in sneakers that cost more than the rent on my college apartment. Check out all of the ads below, via FashionGoneRogue.