A lot of murmuring has gone on about Chanel’s interest in e-commerce recently, and the brand’s interest in exploring the medium is clear. This morning, Chanel took another step in that direction, debuting the Chanel Coco Crush Fine Jewelry Collection in a pop-up shopping site at Net-a-Porter.
This launch is the latest in a series of events building toward eventual in-house e-commerce for the brand. First, Chanel announced plans to harmonize its global prices, which would make selling online a more seamless endeavor for a global business. Then, a Chanel exec told Women’s Wear Daily that the brand’s own online shopping could launch as early as next fell.
The Net-a-Porter exclusive collection launched this morning consists of five rings and one cuff, all rendered in 18k white or yellow gold with scores that approximate the quilting on the brand’s iconic bags. The jewelry will be available through May 6 and retail for prices ranging from $2,150 to $20,500. Several of the pieces have already sold out.
When the partnership was announced, Benjamin Comar, international director of Chanel Fine Jewelry, told Women’s Wear Daily that the pop-up shop at Net-a-Porter is intended as a “one-time shot” instead of a long-term cooperation that will grow to include more categories or products on the popular luxury shopping site. (Still, we can dream.)
Not only does the move mark a small evolution in the French behemoth’s strategy toward reaching its customers, but it marks a great opportunity for Chanel fans who don’t live near a boutique to pick up a new piece of jewelry. Check out the line below, or shop the full pop-up experience via Net-a-Porter.
Chanel Coco Crush Medium 18k White Gold Ring
$3,100 via Net-a-Porter
Chanel Coco Crush 18k Gold Cuff
$20,500 via Net-a-Porter (Sold Out)
Chanel Coco Crush 18k Gold Large Ring
$3,500 via Net-a-Porter (Sold Out)
Chanel Coco Crush 18k Gold Medium Ring
$2,950 via Net-a-Porter (Sold Out)
Chanel Coco Crush 18k White Gold Small Ring
$2,150 via Net-a-Porter
Chanel Coco Crush 18k Gold Small Ring
$2,150 via Net-a-Porter
Very pretty rings. Can pair with a nice stone ring (I like Pomellato and Chantecler).
I am so glad Chanel is finally entering the e-commerce now, it’s the trend and it also gives everyone a fairer chance on getting the limited edition goods they want.
The rings are gorgeous
Start making cash at home and get paid weekly… By completing simple computer-based work on your computer… I do this as a side job for 2-4hr /a day, 3-4 days every week and I receive an extra 1000 bucks each week…
-> If this got your attention then Check it out <-
Chanel need to get over themselves. It’s 2015, everyone is online.
I think it enhances their credibility to be available only in a brick and mortar boutique.
I recommend this site
Diamond rings at cheap prices in France
bague en diamant,bague avec diamant
https://www.lecentredudiamant.com/promotions/vente-flash-60/bagues-diamant/