Mulberry launches the Carter, which could very well be its new It Bag

Mulberry Carter Camera Bag, $1220 via Matches

Mulberry just kind of has a knack, you know? Somehow, the brand’s creative minds know how to take traditional, classic bags and tweak them just enough to make them covetable, young and modern. I honestly have no idea how they do it, but after a few seasons of contemplation, I’ve come to the conclusion that the brand’s sense of visual editing is among the best in the business.

The Mulberry Carter Camera Bag bears that out, and I’ve seen a few fashion outlets already decide that the design is the brand’s new Alexa. I’m not ready to make that designation until we see how consumers start to react at the cash register, but I will say this: When I first saw this bag being worn (in dove grey with dark silver hardware) by Kate Bosworth, I was pretty sure it was Chanel. That’s not faint praise.

The Carter (Tha? Am I the only one who thinks of Lil Wayne when someone says “The Carter?”) bags are going to come in a number of styles – a double-strapped shoulder bag, this medium crossbody/shoulder bag hybrid and a mini crossbody. For some reason, I also had in my mind that there would be a traditional tote, but I can’t find evidence of that being the truth. All the styles feature a nearly identical front flap pocket with double “postman’s locks” on a wide metal placket and a top zipper for the main compartment.

In my view, they’re all winners. The bags come in a neutral and fall-appropriate slate of colors ranging from rusty red suede to slightly shimmering gold leather, so I’ll likely wait on a spring refresh with bolder colors to buy, but there’s no doubt in my mind that I want one. The design is classic and luxurious-looking without being outlandishly expensive, and the people who are calling the Carter an It Bag might be on to something. Buy through Matches for $1220.