Michael Kors has always been among the brands that innovate by including influencers and focusing on social media. Recently, Kors released his latest campaign, The Walk, which features four trendsetters with distinct style personalities. It includes singer/songwriter, founder of Saint Heron and CEO of Saint Records Solange Knowles; models Soo Joo Park and Nina Agdal; and Princess Olympia of Greece. Each lady showcases her own style in head-to-toe Michael Kors, shot on the streets of NYC.
To take it all one step further, Michael Kors has invited his fans to partake in the campaign by using #sidewalkspotted for a chance to be featured, not only on the special The Walk page on MichaelKors.com, but also on his Instagram page. For so many young shoppers, social media is a primary way to find style inspiration and research new purchases, so it’s wise for Michael Kors to meld the two together. It’s not altogether exciting he’d take this step; Michael Kors has always been ahead of the game when it comes to thinking about new ways to excite his customers.
I love the campaign photos of each of the ladies with their distinctive styles, and though it was (of course) a well-planned shoot, there’s something that feels much more real and raw about the shots, when compared to a traditional campagin. You can find some of my favorite photos below, and if you want to take part in the campaign, tag @MichaelKors and use hashtag #sidewalkspotted for a chance to be featured on the Michael Kors The Walk website and Instagram page.
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I like how they captured each model’s individual style. I love the last picture.
these pics are cool but there is nothing i like about michael kors or his style from his MK label
MK Collection is decent at times but very safe and boring – you never see anyone carry those bags, you see them in the 75% bin at saks and bergdorfs
I’m so tired of Michael Kors as he constantly steals designs from other (more exclusive) brands. There’s nothing original in his designs, it’s all mass market cheap production and high markups for the poor quality.
i agree, i despise MK and i also tend to look down on people who spend their valuable money on this crap
One of the “brands that innovate”?! Seriously? MK is at best a competent copier of other people’s designs, however well he may use social media to sell his products.
I agree with the previous comments. No amount of compensating with social media will make up for poor quality and even worse customer service!
agreed
I feel that MK cheapened and diluted their handbag brand by making so many of the logo canvas bags and copying higher end designers. Their more pricey bags may be pretty but I wouldn’t purchase. Coach was on this slippery slope as well but they have pulled themselves back to making quality leather goods. I might buy MK clothing in the future but I don’t think I would ever buy a bag from them. I am sad to say that about an American brand.
i agree, MK is so cheap and tacky (poorly made crap in China)
MK bag reign is almost over (thank god!)…that’s what happens when you overkill it! (even a campaign with God would not save the day at this point!) Well, I won’t be sad seeing those awful bags go away!! I wonder what the next big cheap “trend” will be…
Wow. Surprised by the amount of vitriol against MK. True, his bags resemble designer brands and they are of lesser quality than the designer brands.
But do you honestly think everyone can afford to throw a couple thousand dollars on a handbag? MK is a good solution for those who can’t.
This article sounds like a brochure for Kors. Sounds like it was written by a MK pr person. The purses are obviously Coach and Chloe “inspired.”