Louis Vuitton Unveils Fall 2015 Ad Campaign, Featuring Some New Bags

If you’ve been tuned into Louis Vuitton‘s and creative director Nicolas Ghesquiere’s various social media channels over the past week, you’ve probably seen this coming little by little, but we now have enough of the Louis Vuitton Fall 2015 ad campaign, dubbed Series 3 by the designer, to collect and evaluate the effort.

As the name indicates, these photos are similar in style and content to Ghesquiere’s two previous major campaigns for Vuitton, Series 1 and Series 2. According to Women’s Wear Daily, the campaign’s photos were taken by two of the three super-photographers who snapped the first two campaigns, Juergen Teller and Bruce Weber. (Annie Leibovitz was the third; she appears to have sat this round out.)

The photos include faces that will be familiar to the brand’s fans, like Jennifer Connelly and Freja Beha Erichsen, as well as Swedish actress Alicia Vikander, whom Ghesquiere has named the brand’s new muse. All the currently available images include bags from the brand’s Fall 2015 runway show; you can check out the ads below and all the bags from the show in our review.

Louis-Vuitton-Fall-2015-Ad-Campaign-8

Louis-Vuitton-Fall-2015-Ad-Campaign-9

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Louis-Vuitton-Fall-2015-Ad-Campaign-1

Louis-Vuitton-Fall-2015-Ad-Campaign-2

Louis-Vuitton-Fall-2015-Ad-Campaign-3

Louis-Vuitton-Fall-2015-Ad-Campaign-4

Louis-Vuitton-Fall-2015-Ad-Campaign-5

Louis-Vuitton-Fall-2015-Ad-Campaign-6

Louis-Vuitton-Fall-2015-Ad-Campaign-7


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kindled

some of these are pretty great and in others the bag placement feels super awkward?

Bag Blog

awkward posing for these models, but the bags are totally awesome!

Passerine

Not overwhelmed by any of the bags but I do like the open-backed shoes shown in slide 3. And in that group of photos, how old is that model in the leather skirt? 14? As they said on AbFab, if the models get any younger, they’ll just start chucking fetuses down the catwalk. And why does she look so unhappy? That’s not the usual model pout, she looks plain miserable.

Aforallie

yes, she looks like she’s begging for food by the side of the road.

kemilia

I like the shoes too, they actually look comfy and walkable. And I love your AbFab ref, so true!

Stina Sias

I wish they were in color!

shopper

meh…

Doodles78

So many angry women. You are wearing fabulous clothing and carrying expensive bags!

L.O.

I don’t know. I do like the clothes and shoes. I like this direction but I’m not sure about the choice of styling. It feels very Saint Laurent to me with the black and white campaign ads and style of clothes. I don’t like how they are throwing the bags in your face and holding them as a “look at me” focal point. Either be edgy or conservative, don’t walk that fine line and do them both poorly. But with that said, I think it is one of their better pieces that I’ve seen.

Marianne Mattson Paloncy

The men’s stuff was way cooler.

lavinia

I agree. It seems like in the woman collection a direction is missing: too much of too many different bags. It makes me ask where to look at. Too much confusion. Much better in the man’s collection.

Aliza Zibkoff

I just looked at all the pic and I already forgot them. Not really original anything.

common princess

I do like the shoes, but I agree with Passerine-I am not overwhelmed by the bags…..I’d rather save my money! lol

http://www.thecommonprincess.com

Zairna

How have you not talked about the nano line!? Would love some opinions on the miniaturized LV classics!

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