Nicolas Ghesquière presented his Cruise 2021 collection earlier this year with much less of a fanfare than those familiar with the storied French design house have come to expect. Because of the times, Ghesquière was able to reset, and he used his time in quarantine to create a paired down collection, focusing on the everyday elements of fashion versus the more editorial looks the brand is known for. The collection was presented in a series of snapshots at the Louis Vuitton studio in Paris and today we’re getting a closer look at the Game On Collection in brand new campaign images featuring French actress Lea Seydoux.
A play on fashion as a game, the cruise 2021 collection sparks a creative feel, featuring a fun iteration of the brand’s iconic monogram canvas in an extraordinary new way. Introduced on iconic bags from the house such as the Dauphine, Capucines and Petite Malle, this collection infuses LV monogram with the classic details of playing cards. Clubs, spades, diamonds and of course, hearts, are featured on a black or white background with bold colors of bright blue and poppy red. A tiny heart stands in place of the House’s signature blossom.
Both the Petite Malle and Vanity PM are classic choices, while the geometric Square bag in white leather with a gold chain detail is an effortlessly cool and unique alternative choice. And if you’re a lover of the classics, the Speedy bag is the one for you (though the collection does feature other LV icons such as the Keepall and Neverfull). However, the stand out design, is the brand’s new Monogram Heart bag, called the Coeur ($2,100), which is the brand’s first-ever bag of its kind.
A collection unlike that of any other, details in this collection are meant to play off of (no pun intended) the House’s renowned trunk-making heritage. The Game On Collection is already available in selected Louis Vuitton boutiques worldwide and on Louis Vuitton.com. Bag prices range from $2,170 for a Neverfull MM to $5,650 for a Petite Malle. Discover more now.
[images via Louis Vuitton]
I just tracked down the Game On Cosmetique Pochette and I’m in love! What a fun collection!
I like the multi mono with the hearts. I think this collection will be one of those people will covet long after it’s gone.
I agree! One of the best from the House in a very long time!
Too literal. Tacky.
I agree!
The monogram heart bag reminds me of Kate Spade shoulder bag that they use to sell at valentines Day.
It’s like Louis Vuitton’s Murakami collection met Alice in Wonderland. Two of my favourite things came together, and I can’t stop grinning!
I think it’s a fun collection.
I’m not a Louis Vuitton fan, but I actually like some of the pieces. They’re different.
Typically, when LV puts out a new collection they sell out immediately and the Coeur ($2,100) is no exception. It is sold out in every single LV store in the entire USA. It makes me wonder if they are not available since Italy is shut down due to the pandemic.
I like the heart bag, its cute. but to just slap a playing card on a neverfull, I mean why? These are beyond gaudy.
Well I just saved a whole lot of money by NOT liking these! I may be the minority in this but these just don’t have that WOW factor ?????
It’s nice but will soon out of fashion next year so still prefer Murakami one. A heart shape bag looks cute but not sure if it’s functional
I agree with Timothy, that these are very tacky!
These are quite playful but just not my style. I’m sure someone else can rock them though. The clothes are more interesting than the bags.
Looks like it’s made for teeny-boppers