Loewe was built on the ideals of a distinct attention to quality and craft, so while at first glance its ongoing partnership with Swiss-engineered performance brand On seems unlikely, it’s actually a perfect match.
The pair, which has been collaborating since 2022, has seamlessly melded Loewe’s distinct craftsmanship and innovative vision with On’s technical know-how. This season, the duo is back with a new drop of co-branded items—and it’s one of its best yet.
What started as a small collection has evolved with each drop to include everything from On’s beloved ultra-chushioned sneakers (of course) to a wide range of technical activewear. In 2024, Loewe and On took their partnership to the next level with the design of a co-branded logo.
Introducing the Cloudsolo: The First Co-Designed Sneaker
For the Fall/Winter 2025 season, its partnership evolves even further with the introduction of the first shoe co-designed by both Loewe and On. The Cloudsolo marries Loewe’s design ethos with On’s signature design codes.
The result? A sporty, chic sneaker that exemplifies both brands’ distinct DNA. This sneaker is the first to feature a single CloudTec® Cloud element in its heel with a midsole designed for both comfort and speed.
This drop comes on the heels of many successful launches, and those like myself who’ve sworn by the Cloudtilts will inevitably be excited for this latest shoe to join the lineup. My Loewe x On Cloudtilts remain one of my most-worn sneakers, despite a collection of many.
Like the Cloudtilt, which also arrives in new colors this season, the Cloudsolo arrives in an array of hues from pop colors of lime green, turquoise, and orange, to neutral hues perfect for everyday wear and two-toned versions as well.
Release Details: When and Where to Get the Collection
Along with the release of the Cloudsolo comes an expansion of co-branded performance wear perfect for the sporty fashion lover. Seamless base layers are ideal for running, pilates, or yoga, while sleek windbreakers and cargo pants can be worn on or off the track.
The latest Loewe x On drop will launch on October 15th for those who have pre-registered online. The collection then opens to everyone and arrives in stores the following day. Get a sneak peek at the new collection before it drops below, and discover more via Loewe.
