Every quarter, Lyst releases a report, called the Lyst Index, which analyzes the online shopping habits of shoppers around the globe. The report analyzes data from Google searches, sales, as well as other important markers such as brand and product social media call outs plus engagement stats worldwide. The report is issued quarterly, meaning it takes into account data from a three month period. The latest report issued for Q2 covers April, May and June.
For Q1, Virgil Abloh’s wildly popular streetwear brand Off-White was named the number one luxury player, but the latest data reports that Gucci has re-claimed its number one spot for Q2. This jump back to the top comes after Gucci saw a 20% growth in its revenue. The popularity of both Gucci and Off-White makes it impossible to ignore the serious spending power of both millennials and Gen Z.
Balenciaga, Valentino, Prada and Fendi all remained in the top 10, and the most notable change amongst these top players was the report that Prada’s revenue rose for the first time in 4 years.
From a product perspective, though Off-White might not be the number one brand overall, its Jitney 1.4 “Cash Inside” bag is currently the top must-have product around the globe.
Two other handbags made the list of top 10 products this quarter, including Chloé’s C Mini-Bag and, unsurprisingly, Bottega Veneta’s the Pouch by Daniel Lee. Lee’s appointment as creative director has clearly seen success as the Pouch has received 10,000 views per month since its big launch. Additionally, though the brand did not reach the top 20, it climbed 8 places in the Index’s top brands ranking.
Interesting read…Gucci survived their ‘blackface scare”, Prada with the help of the Sidonie bag made a comeback, Chloe getting some major recognition finally, and Off White – I’m going to leave to Millenials and Gen Z.
Anyone feels a bit suspicious about the fact that Louis Vuitton, the most successful lux accessory brand by all means, is not even listed in the top 20? That’s very weird.
Just an observation.
Why PB looks to LYST as an authority is beyond me. PB should stay with the usual flaky posts like CC’s, celeb spotting, and bag deals.
I wonder if LV shoppers know what they want, so there are less google searches. Plus it’s popular across a range of demographics and I suspect older shoppers are less likely to Instagram their new bags.
It is odd though. I would also expect to see them on the list.
I must live in a world far away from the top handbags because no one I know would ever buy or carry that Off White bag.
Agree!! How can dior and Chanel not be up there?? I’m a millennial and I stick to the classics.
That brand doesn’t appeal to me whatsoever either
Spending power or impulsive spending habits?
That Off-White bag is absolutely hideous and tacky. I have gone off Gucci a bit I don’t like clothes that make you look ridiculous like you work in a circus.
Don’t include us millennials in this Off White mess! Millennials are 23-38 years old. In my opinion no one with a mental age higher than 16 would wear this ?
Now that new Bottega, yes, I can say I helped reach top 10 ?
Don’t include us millennials in this Off White mess! Millennials are 23-38 years old. In my opinion no one with a mental age higher than 16 would wear this ?
Now that new Bottega, yes, I can say I helped it reach top 10 ?
Don’t include us millennials in this Off White mess! Millennials are 23-38 years old. In my opinion no one with a mental age higher than 16 would wear this ?
Now that new Bottega, yes, I can say I helped it reach top 10 ? The Cassete, though, is their (if not the) bag of the year in my opinion ?
If someone has to carry a bag, that looks like it is marked with “whiteout”, and comes with directions re: how to open it and its contents then perhaps one shouldn’t be carrying any type of bag. OMG! ?
I don’t believe that for second, that that off-white bag is the number one selling bag. Went online and it’s available everywhere !
I thought I was a retouched photo – a joke. No way this is a “top must have around the globe”. Absolutely ludicrous. What is this market research based on?
I am not interested in any of Off White collection at all, and why VA using or copying a Glasgow Airport logo? Every time when I see Off White hideous logo, I wonder if VA has any dignity.
He is such a king of copy guy. Must be something wrong with Louis Vuitton.
I must live under a rock because I have never even heard of “off-white” either way their stuff is awful! I also have and probably never buy a Gucci. Cheap garbage compared to many others. Clearly this is a result of bored teens.
Confirmed, just asked my 14 year old son if he heard of Off-white, he said yep. lol
Confirmed, just asked my 14 year old son if he heard of Off-white, he said yep. lol
Most Fashion conscious people have heard of Off White even if they don’t like the brand. In my opinion it has its hits and misses.