Gucci has a long history of dressing seven-time Grammy winner and musical superstar Billie Eilish, who is known for her outspoken advocacy on animal rights. And now, Gucci has collaborated with Billie Eilish on its new Demetra line, made from animal-free material.
The beloved Horsebit 1955 Bag has been reworked and transformed with an asymmetrical aesthetic, one that I was immediately drawn to, and features the House’s classic GG monogram alongside the new Brown Demetra trim. The Demetra material is crafted from at least 75% of vegetable raw materials from renewable sources (viscose, wood pulp, bio-based polyurethane). The iconic GG Monogram is crafted from certified hemp and ECONYL® regenerated nylon.
An Ethical Future
While many brands have ditched fur after years of pressure, and many have also offered vegan options, the majority of bag lovers still turn to leather for their bags. The large luxury houses are known for their leather bags, so smaller capsules testing out the waters is always the right way to go.
In this case, there is a full vegan-leather version of the updated Horsebit 1955 as well, but my vote would go to the version that implements the GG canvas, as this is already not crafted from leather, which feels a bit more like dipping your toes in versus taking the plunge.
The debate and discussion surrounding leather and animal product use versus the vegan route many times leads to very heated debates. In this case, the bag itself is an exciting and modern take on a style that is already beloved, so I could see it doing well.
The Horsebit 1955 has been an incredibly strong bag for the brand, and this asymmetrical finish appears to sit under the shoulder even more comfortably. Once I can see one of these bags in person, I will report back, but for now, here’s a look at Billie Eilish as the face of the new Gucci Demetra line.