Gucci Gives Vegan Leather a Go with the Gucci Horsebit 1955 Demetra

Plus Billie Eilish in its campaign and an updated take on the Horsebit 1955

Gucci has a long history of dressing seven-time Grammy winner and musical superstar Billie Eilish, who is known for her outspoken advocacy on animal rights. And now, Gucci has collaborated with Billie Eilish on its new Demetra line, made from animal-free material.

The beloved Horsebit 1955 Bag has been reworked and transformed with an asymmetrical aesthetic, one that I was immediately drawn to, and features the House’s classic GG monogram alongside the new Brown Demetra trim. The Demetra material is crafted from at least 75% of vegetable raw materials from renewable sources (viscose, wood pulp, bio-based polyurethane). The iconic GG Monogram is crafted from certified hemp and ECONYL® regenerated nylon.

An Ethical Future

While many brands have ditched fur after years of pressure, and many have also offered vegan options, the majority of bag lovers still turn to leather for their bags. The large luxury houses are known for their leather bags, so smaller capsules testing out the waters is always the right way to go.

In this case, there is a full vegan-leather version of the updated Horsebit 1955 as well, but my vote would go to the version that implements the GG canvas, as this is already not crafted from leather, which feels a bit more like dipping your toes in versus taking the plunge.

The debate and discussion surrounding leather and animal product use versus the vegan route many times leads to very heated debates. In this case, the bag itself is an exciting and modern take on a style that is already beloved, so I could see it doing well.

The Horsebit 1955 has been an incredibly strong bag for the brand, and this asymmetrical finish appears to sit under the shoulder even more comfortably. Once I can see one of these bags in person, I will report back, but for now, here’s a look at Billie Eilish as the face of the new Gucci Demetra line.

Billie Eilish Gucci Horsebit 1955

Billie Eilish Gucci Horsebit 1955 Black bag

Billie Eilish Black Gucci 1955 Horsebit

Gucci Black

Gucci Horsebit 1955 Demetra

Gucci Horsebit 1955

Gucci Horsebit 1955 Demetra 2


Leave a Comment

  1. Lala Avatar

    Cute, but…that price for vegan leather?? Absolutely not.

    1. Antonia Avatar

      I agree but I also think it’s a lot even if it was real leather. 🙁

  2. Moira Avatar

    this is absolutely hideous

  3. jiljenner Avatar


  4. Nora Avatar

    Hideously expensive for bloody vegan bags!! It doesn’t last long( based on my own experience )and so easy to get damage 😱
    No feeling of luxury at all. I love the smell of “ Real “ leather! It gives me sense of pleasure and nice to watch how it’s gets aged like wine.
    Anyhow GUCCI might gets some good attention from those people who are animal activists or environment activists.
    Big “ NO” for me.

  5. caroline22! Avatar

    3k for a plastic bag…lol

    1. Maura Bevilacqua Avatar
      Maura Bevilacqua

      Quality vegan leather does last. Unfortunately people like you still advocate for animal cruelty. The price regardless of real or vegan leather is expensive but you are paying for the name and workmanship.

      1. Farhy27 Avatar

        I don’t think, anyone in their right would mind would advocate for animal cruelty. In my understanding, the leather industry uses the skin from animals used in the meat industry. Even if the leather industry stopped using the skin, the meat industry would continue until everyone become a vegetarian.

  6. Danielle Avatar

    No one will buy these but the tree huggers. Vegan leather doesn’t last, no matter who makes it . At the end of the day, it’s still plastic.

    1. Amy Avatar

      Tree huggers will not spend the money on these bags.

  7. Desiree Avatar

    How long can viscose last? My faux leather jacket never lasted over 2 seasons.

    And is that the green strategy to call for more purchases? Funny way.

  8. April Avatar

    Interesting design. Looked like someone was tipsy when designing the bag.

    1. Natalie Avatar

      LOL! 😊

  9. Amy Avatar

    I will NEVER buy vegan anything. I will NEVER pay designer prices for a vegan bag, belt, coat, skirt or anything else. I also eat meat so I think the hides should be used for making a product which is much more durable.

  10. Lisa Avatar

    I like the design but would only buy it in leather.

  11. MomIn4inch Avatar

    Why call it vegan? It’s plastic, pure and simple.
    Like faux fur it doesn’t break down in nature and is made from oil products.

  12. SonShownu Avatar

    i always confused about Vegan Leather, i mean, what is that? synthetic leather?

    1. sophiaa Avatar

      Yes. Except for vegan leather made entirely from mushrooms, it’s just rebranding of synthetic leather, pleather, PU leather.

      1. SonShownu Avatar

        ohh. thanks for the info…

  13. Adangerousbeauti Avatar

    Almost the shape of the Dior saddle bag

  14. LaylaMiya Avatar

    Silhouette of the bag is similar to acne studio’s distortion bag

  15. Barbay Avatar

    Corporate green washing. These bags will take decades to decompose and are terrible for the environment. But Gucci is pushing these as somehow sustainable? A joke on dumbdumbs who are gonna buy these.

  16. scbarragan Avatar

    In the discussion about which option is more sustainable leather or vegan-leather are many factor to evaluate. However, just a few key points, considering the leather as a by-product from meat industry and the extended durability of the product , leather is a more sustainable product than vegan-leather. We should not forget that the vegan-leather product are manufactured with units of polyurethane or PVC that are petroleum-based materials, and associated to our fossil fuel dependency. Moreover, the manufacturing processes release harmful toxins into the atmosphere and water. The life cycle studies on those 2 materials indicates that leather is a more sustainable material than vegan-leather.