Once a cultural phenomenon defining a specific generation of handbag lovers, the Fendi Baguette bag returned with an unimaginable fanfare nearly 3 years ago. Designed in 1997 by Silvia Venturini Fendi, this icon is here to stay, 25 years after its initial release. Easily recognizable for its elongated shape, FF logo front closure, and compact shoulder carry, the Baguette has become a must-have bag for generations of women. It will remain so for generations to come.
Now, Fendi fans can celebrate the holidays with an exclusive personalization pop-up in select flagship stores around the world. This new Baguette special project features an express made-to-order customization service that allows clients to immediately personalize their own Baguette Holiday Edition. One of the House’s most iconic motifs, the Fendi FF buckle, is the main character and the center of this Baguette customization project. Its magnetic back makes it interchangeable, offering countless options to choose from.
Additionally, there are various materials and colors for the outline and the inner part of the buckle. The combinations are endless, from microcrystals in varying colors to enamel, stone, and marble prints. Customers can pick from 3 unique options for the Baguette’s body, each offering 4 colors. A shearling version features embroidery with beads forming a symmetrical geometric matelassé pattern, while another embroidered option is emblazoned with shiny sequins. Finally, a marbled velvet version is perfect for the season.
The interchangeable buckles allow clients to experiment, instantaneously creating their own unique version of the Baguette bag. The Baguette Holiday Edition will be available in the US at New York Soho (December 9-12), Miami Bal Harbour (December 9-12), and Dallas Highland Park (December 16 – December 19).
