There could only be one. We assembled the bracket, you voted through four rounds, and finally, Chanel is the winner of 2014 PurseBlog March Madness, beating out Celine in the final round, plus all its previous competitors. With a bag lineup that ranges from true classics like the Classic Flap to the avant-garde beef bags of the Chanel Supermarche Spring 2014, Chanel’s audience is wide and its prestige and heritage are huge.

We’ve also noted recently that Chanel is a huge favorite among celebrities of almost every type, and with the Boy Bag modernizing the chain-strap shoulder bag for a new generation of customers, the brand has given itself a new lease on life that should carry it for the foreseeable future.

If you need to brush up on your Chanel news, we can certainly help you with that. If you’re all caught up, we want to hear your thoughts about this year’s winner in the comments!

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

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