In celebration of Chinese Valentine’s Day Dior has introduced a capsule collection which includes brand new versions of fan favorite bags such as the Saddle bag and the Lady Dior. The bags feature icons of love such as hearts and couture florals. The line is said to be infused with passion and features plenty of red, which Christian Dior himself described as “the color of life”. Additionally, the heart is said to be one of Dior’s lifelong symbols of luck.
The Dior Saddle Bag is revamped in a beautiful red hue with appliqué flowers and the classic ‘D’ hanging charm. The Lady Dior also comes in an appliqué floral version, but there is also a classic quilted leather version that is emblazoned with a bold red heart and a detachable strap that reads ‘JE T’AIME’, which means ‘I love you’ in French. The bags, along with other accessories launched exclusively in Chinese and Canadian boutiques late last week.
[images via Dior]
The red saddle and red Lady Dior are beautiful. The clothing and accessories with the giant “J’aime Dior,” not so much.
Edit: Also, we went from “J’adore” to “J’aime”… why the downgrade?
Je t’aime stands for I love you in french-definitely not a downgrade 😉
Thanks… I know what “je t’aime” means… and “je t’adore” is stronger than “je t’aime”… which was my point. 🙂
Exactly, not a downgrade!
Can’t we all just get along?
I have nothing but respect for you, Megs, but to target me when he has been rude to me on so many occasions is just tiring. Now he’s trying to tell me that he “speaks the language of love” and it is so much hot air. Speaking the language of love means being kind to one another, it’s not just having the ability to speak French. I’m not a mean person, but condescending remarks get under my skin; however, he means nothing to me so I can rise above him and let it go.
I am a native French speaker… I know the difference between Je t’aime / J’aime and J’adore… you know… cause that’s the language I speak everyday! hahaha
You speak the language of “love” everyday? Doubtful based on your condescending posts. Keep telling yourself that…ha, ha, ha!
You’re embarrassing yourself with dated cultural stereotypes and your relentless personal attacks.
No, I don’t have dated cultural stereotypes. I simply disagree that you speak the language of love. You demonstrate your intolerance for everyone in every post you participate, but that is your embarrassing burden to carry, not mine.
You “disagree” with facts?
Hilarious.
why is there an underage looking girl of European descent in the advertisement geared towards Chinese customers?
Not all people from China are of asian ethnicity? Many are born in China from European descent. I have been over there to visit my friend who was born in HK and celebrates the new year as she is Chinese but from European heritage (but not asian ethnicity). There are plenty of people born in the US that celebrate July 4th and are asian? Please understand that nationality and ethnicity are not the same thing 😉
not having a Chinese model equals those brands that suddenly have pride related merch when pride month rolls around. you either are committed to a community or you just want to drain their wallets. It’s not like they don’t have the money to book two models anyway. I find it really weird to compare a national holiday on a scale as the 4th of july to something like chinese valentines (of which, unlike the 4th of July, I’ve never heard before in all honesty, so there’s that.)
Interesting observation, Edia! For the first time this year I felt really bothered by the amount of pride merch I saw everywhere. I admit that it’s nice for the community to enjoy more visibility (it sure wasn’t like that when I came out), but it felt forced and disingenuous. Also, just because I’m queer doesn’t mean that I need to spend money on rainbow gear. I recognize that this is a complex issue and that the way I feel about it may not be easy to understand, especially by people who don’t belong to the LGBTQ+ community.
I would imagine it would be difficult when celebrating something that is so meaningful to you and others is turned into a Hallmark holiday. I walked into Target I during pride month and literally there were bins of Tide and Cascade covered in rainbows. And of course my (not so close friends) love pride month so they can dress up (or down) and drink for days on end. I would imagine all of this dilutes the sentiment, but I would not and could not speak from your experience.
It “launched exclusively in Chinese and Canadian boutiques” so it’s not only geared towards Chinese customers; however, I feel it would be great to include a Chinese model for that reason, too.
Yes, agreed. All the Dior boutiques in Canada are located in major cities with large Chinese/Chinese-Canadian communities, but I think Dior was going for some transnational demographic???
After reading the Crazy Rich Asians series, I wonder if Asian consumers get tired of these brands pandering to them. There’s one scene in the second novel where one character shuts down a fashion show because it was not the “real” stuff, just pandering. Outside of this fantasy world, I guess they must sell well otherwise brands wouldn’t go for it, but it seems like every year they’re different iterations of red bags.
So recycling a bag in red makes it a “Chinese New Year celebration collection?”
Do the Dior letters attached to the bag not scratch the leather?
Like on all Lady Dior bags over the last few decades? Nope. On all of mine, the only scratches that ever are an issue are fingernails getting in and out of the bag (whether it’s the zip or flap version)
Omg I’m loving the lady bag with the heart.
I probably wouldn’t realistically carry it, but it is freaking adorable
So sad it wont be in the European market