For many handbag lovers, Coach is steeped in nostalgia—an ode to our youth and the simpler times of the 2000s. Founded in 1941, the brand began as a family-owned and operated leather goods business before evolving into the global powerhouse it is today.
Over the years, it has seen many iterations of change, and we continue to marvel at the brand’s latest renaissance. The once mom-approved, suburban mall brand has become a Gen-Z favorite, with viral hit after viral hit, all led by the powerhouse that is Stuart Vevers.
Coach’s Evolution from Mall Staple to Gen-Z Obsession
What Vevers continues to do so well is offer on-trend bags that feel special and coveted, but at a price point that is actually accessible. Still, he seamlessly melds Coach’s heritage with modernity—bridging the gap between the Coach of one generation and the Coach of a new generation.
Not to mention, under Vevers, Coach continues its mission of circularity and sustainability—a hot-button topic among Gen Zers.
The brand’s latest viral hit continues to be a favorite of It-girls everywhere. Yes, we’re talking (and we will keep talking) about the slouchy, effortlessly cool Brooklyn bag.
The Brooklyn bag family has expanded to include the fan favorite Brooklyn 39 and smaller iterations like the Brooklyn 28 and Brooklyn 23. The shape is simple, but the Brooklyn’s grab-and-go, effortless appeal works so well (the price is just a bonus).
Spotted on stars like Bella Hadid, fellow BRAT Charli XCX, Camilla Marrone, and more, we keep coming back to the Brooklyn’s cool-girl appeal.
From the Brooklyn 39 to the Brooklyn 23: A Family of Favorites
Brooklyn 23
Brooklyn 28
Brooklyn 39
quite stylish 💙
No matter the brand, I am so thankful for a minimalist aesthetic.