Fashion, as an industry, takes itself very seriously. When designers try to have fun, they often lose their footing and go full-on into kitsch that just doesn’t feel very luxurious; designing pieces that feel both playful and expensive is harder than simply going whole-hog into the obvious trappings of high aesthetics. Since the arrival of creative director Stuart Vevers, Coach is one of the few brands that consistently finds a way to strike a balance between humor and splendor.
That stays true with the brand’s upcoming Pre-Spring 2017 collection, which we previewed yesterday at the brand’s Manhattan showroom. For the upcoming line, Vevers uses the brand’s popular bags, like the Rogue and Saddle styles, to explore the intersection of punk and Americana. He’s also added a few of the cartoon references that have become one of the brand’s signatures; this time, it’s old-school renderings of Felix the Cat.
Take a look at our exclusive photos of the bags below and let us know what stands out to you!
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WOW! Pleasantly surprised. I love the colors. I haven’t bought Coach since I was a teenager, but that may change.
Those sweaters are so cute!!
Most of these look very juvenile. Exactly what age and station in life is Coach trying to appeal?
Maybe I’m just getting old.
Well, perhaps they are following in the footsteps of LV with soccer & Gucci w/ birds & animals.
Maybe. The LV soccer is just ugly. The Gucci doesn’t look cartoonish or juvenile. These look like something a child would carry.
Well, I am just that child! The Rogue bag without any embellishments are the thing to carry.
I like pics 7 and 8. The car designs are cool. The young, modern look of these designs is nice. Its been a long time since I liked anything from Coach.
i loveeeee the rogue!
Well this put the nail in the coffin for me with Coach. These don’t feel “fun” or youthful, they actually look junky, messy and tired.
Slides 1 & 2 look like the Proenza Schouler small courier. 5,6 and various others look like a mess.
They few pieces I find passable are nothing I’d spend over $15 on at TJ Maxx.
How can you even say that? The bag in slides 1 & 2 are based on an archive bag that was designed about 30 years before Proenza was even around.
I think it’s fair for next time to do your homework before making statements like that.
looks like stuff Fossil would make….but with double the price tag!
You know what? I do not see an identity to this new Coach, something that can make me say “oh it’s Coach” as soon as I see one of their bags/pieces…it’s all so confusing and “mix and match”
The only bags I like in this collection are the all leather satchel bags especially in that gorgeous deep burgundy color. That bag will be on my arm this fall for sure!!
“Pre-Spring”? All looks very wintery to me. I like the bags in #2. Some of the small saddle bags are fun.
I love Coach lately.
I like how people are so quick to judge that some of these bags look like knock offs of other brands, when in fact these are derived from Coach bags made in the 60’s and 70’s! Of course, some of these new designs may not be for everyone…..I’m digging some of it.
These styles are actually nice and aids to the new look Coach is trying to achieve. Coach, like many other brands (Chanel and LV) are desperately trying to get a younger more youthful clientele…hence Willow Smith as the face of Chanel (yeah i know..) Not bc the classic stuff doesn’t sell, but bc that customer is older now and they need to find a way to appeal to the new class of socialites and money being ushered in while at the same time maintain their established older/classic clientele…thats a hard thing to do. I mean lets face it, you only really buy your mom and grandma Coach while you get your own bag elsewhere with a more trendy/edgy and popular brand…so they are trying to break that stigma. They want you to see them as trendy and popular too.
what catches my eye?
EVERYTHING
Is coach ever coming back with the olive rogue? Not olive/black. Allll olive?