Coach has been on point for a few seasons now. With Stuart Vevers at the helm, there’s been a shift and that change has helped the brand evolve greatly. Coach bags have always been popular and for many the first foray into designer bags, but now Coach bags are sought after by many again.
The Coach Spring 2016 advertising campaign starring Chloë Grace Moretz just released and we have a look at some of the images. Shot by photographer Mikael Jansson, the photos feature Chloë Grace Moretz on location at Caumsett State Park in Huntington, New York wearing and carrying Coach Spring 2016. The bags included are the Swagger 27 Carryall and the Mercer Satchel.
The vibe is very similar to the runway show which took place on NYC’s iconic Highline back in September. Set in a beautiful setting surrounded by wispy grass, Moretz gives the collection new life. The multicolor Swagger is a hip take on the bag, and the patchwork Mercer gives a very boho cool girl vibe. More bags will land soon, but a few are available now via Coach.com.
Coach Mercer Satchel
$450 via Coach
Coach Swagger 27
$450 via Coach
The swagger looks beautiful! My coach leather bags have aged gracefully without a stitch out of place. Can’t say the same about some of my luxury high end bags:( does anybody have any experience with the functionality and quality of the swagger?
Oooh that puppy!! Too cute!
Also am intrigued by the mercer satchel. I may have to go in store and check her out up close.
I’m more interested in their new bag, the Outlaw. They said it’ll be available on the 9th on their Instagram.
Gorgeous girl. Gorgeous puppy. Ugly bags.
I feel like Coach is getting carried away with all the color mixing variations of the swagger.
It reminds me of all the crazy color combos of their old signature print crap. They’ve come up with a classic in the swagger. Why not leave it alone and keep it classy with s set color category? I feel this is how people get sick of coach.
For a minute there, she looks like Misha Barton. That multicolor Swagger is so cute!
Meh. It doesn’t really do it for me. It sounds terrible but I just don’t like Coach the brand. I have no reason for this. I’m sorry.
Just wanted to browse around and see the reviews you’ve had on the Swagger. This has definitely been a hit for Coach. I have been eyeing it since it came out and have not gotten tired of its form and function- the seasonal refresh though is a hit or miss. However, in its classic colors, absolutely a thumbs up