The invite to the Coach Fall 2015 fashion week show alluded to a sense of rebellion, with skulls and lightning bolts scattered on the front. Stuart Vevers set the stage for the collection against a barren winter backdrop, alongside train track pillars. What followed was what Vevers deemed “the charm of the familiar.
While Coach is, in many ways, still the brand we’ve always know, its new direction is evident. The handbags have been modernized in a way that blends the past with the future of the brand, including beautiful leather with chunky stitching or the words “Wanted,” “Nomad” and “Lucky” embroidered across the front. A few new styles were shown, including a satchel that has our forum members buzzing already, as well as a crossbody in a plethora of different finishes.
The handbags, while our focus, were only part of the story. Coach may be known for its leather goods, but the brand’s outerwear is entirely on point, with so many coats that are steeped in tradition while still feeling modern. The looks included shearling in every way you could imagine as well as leather, rendered in full coats, short jackets, vests and everything in between.
The bags worked so well with the mood of the show and the changes Coach is making. I have a bag from Vevers’ first collection for Coach and it still delights me and prompts lots of compliments. Very few people seem to recognize the bag as Coach, but that is part of the excitement for me. To witness an iconic American brand revamping itself before our very eyes while staying true to the heritage is a feat few accomplish successfully, and Stuart Vevers continues to do just that.
See all of our photos from the Coach Fall 2015 Collection on PurseForum!
IMO slide #2 is looking very similar to a Louis Vuitton Sunshine Express Speedy .. I’ve really been rooting for Coach to make that comeback that they so desperately need but I don’t think that this collection will be launching them back into center of the fashion spotlight.
My first “good” purse was a Coach leather bag from the early seventies. It was all about the craftsmanship, the leather, and the simplicity. Since that time they seem to go off track and then slowly pull back to the Legacy look, which is their best look in my opinion. I am afraid they are going off track again. These bag designs are without style or elegance and they seem to be a bit derivative; like junky copies of something else. I find myself asking who the target consumer is for these. I like that they are trying to shake it up but they need to go back to their roots.
I disagree the great thing about Coach is their ability to evolve as trends and styles. Legacy was a great collection but fashionable I don’t think so, functional yes.
I know Coach is trying to reposition themselves as a luxury brand, but I don’t see luxury here.
I like the Coach Outlet stuff better than any of their most recent, full-priced bags
I really love the silver hardware on most of the bags…very beautiful.
Well, at least this is showing us the demographic that Coach is trying to reach. THIS is why I only buy the vintage bags.
I used to love Coach. But since they started making changes the bag designs just seem so masculine to me that they aren’t to my taste. And not having the preferred customer sales anymore bothers me too. I’m sure they made changes for a good reason but I miss the Coach of 3-4 years ago. 🙁
I really like these designs…not so much the bags themselves but the coats and shoes really caught my eye. I was a coach shopper that went into high end luxury brands but would definitely consider buying the coats or boots. The designs are edgier IMO. As to the bags, hopefully the leather quality is better if they’re reinventing themselves.
LOVE all of it! My new Swagger bag in matte black is my favorite thing ever and I’m so excited to see that they’re continuing this new vibe 🙂
I like the clothes better than the bags truthfully.
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This new direction is so fresh! Bravo Coach! Loving the shoes as well.