Chemena Kamali’s Chloé continues to be one of the most celebrated luxury brands of the mid-2020s. In a world of ever-changing creative directors, there is something so comforting about a brand that knows who they are—and who their girl is.
When Kamali debuted her first collection for Chloé in 2024, it was immediately apparent that the bold, unapologetically boho #ChloéGirl was back, and the fashion world rejoiced.
After three show seasons, Chloé has found its rhythm again, returning to romanticism and its distinctively feminine, Parisian point of view. For Fall 2025, that return to Chloé’s heritage remained, and with it, the revival of a beloved Chloé icon of yesteryear: the Chloé Paddington.
Romanticism Meets Modern Edge
Elsewhere, Kamali focused on reinterpreting the spirit of Chloé through a more modern lens, inspired by the romanticization of nostalgia and the memories that define us.
Soft boho looks that nodded to Chloé’s heritage were featured throughout, think ruffles, lace, and silk. Still, Kamali juxtaposed that softness with edgy leather pieces and cool accessories.
Today, we’re given a further look into who the Chloé girl will be this fall, in new campaign images lensed by David Sims. The campaign, which was shot in the South of France, captures the freedom and ease of the French Riviera in its off-season.
The Winter 2025 Campaign by David Sims
The images offer a beautiful look at the Chloé Winter 2025 collection, which debuts in boutiques on Chloé.com on September 4th. Get a first look below.
Images courtesy of Chloé
