Chanel

Chanel Brings the Camera Bag Back for Cruise 2025

An ode to its roots...

There was a time when the camera bag was one of the most-wanted shapes in the handbag world. It was the mid-late 2010s. The time was pre-pandemic, and the small-medium-sized bag’s popularity was on par with the times, catering to the girl on the go.

Somewhere between sweatpants and shoulder bags, the camera bag, once the standout star of the bag world, took a backseat in favor of mini bags and shoulder bags, which spoke to the rise in 90s-era fashion.

Now, camera bags have never disappeared entirely. They’ve remained a part of most designer line-ups thanks to their usability and affordability. Camera bags were and are one of the most useful handbag styles.

The trusty ol’ camera bag includes a majority of the following characteristics: it’s typically on the more petite side, rectangular in shape with a long crossbody strap and a top zip.  Given its name, thanks to the fact that its proportions would have been perfect for the chunky cameras of the late 90s and 2000s, the camera bag is making a comeback this year.

Chanel is the latest luxury brand to bring the camera bag back, and we can’t stop thinking about the fun little pastel numbers that hit the runway earlier this month during the brand’s Cruise 2025 show.

Chanel Cruise 25 Camera Bag
Chanel Cruise 25 Camer Bag White

Chanel Takes Marseille

The collection embodies a freedom of movement with unique details that are nods to the ocean. The bags themselves are a nice mix of novelty and classics, with the usual sequins, tweeds, and metallics adorning House staples.

Then, there was the simple yet unmistakably wearable take on the classic Chanel camera bag. This version trades classic quilts for an ode to Chanel’s first address at 31 Rue Cambon in Paris. Appearing on the runway in light pistachio green, baby pink, and snow white hues, this casual take on a fan-favorite shape is finished with a detailed chain strap.

Chanel Cruise 2025 launches this November. Discover the full collection now via Chanel.

Chanel Cruise 2024 Camera Bag Pistachio 2
Chanel Cruise 25 Camera Bag White Bag
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CINDY
CINDY
6 days ago

look like a soap

Thefashionableteacher
Thefashionableteacher
6 days ago

This looks like a bar of soap.

Stfu
Stfu
6 days ago

That’s not a camera bag dummy, that’s a soap bag

Terri
Terri
6 days ago

A great alternative to store your bar of soap. *wink*

James
James
6 days ago

I love these H & M or ZARA inspired new collection 😝 So tacky 🤮

Passerine
Passerine
4 days ago
Reply to  James

And you can bet this “fun little bag” will have a price tag that is anything but amusing!

Passerine
Passerine
5 days ago

Was so excited when I read the headline… I love the classic Chanel camera bag. But this is a total disappointment. What on earth were they thinking?

Sandy
Sandy
6 days ago

A camera bag would be a great addition but curious about what it is made of? Is this leather?

Tina
Tina
2 days ago
Reply to  Sandy

Yes

Gia
Gia
5 days ago
Reply to  Sandy

It’s soap.

Sally
Sally
5 days ago

Believe the first Chanel address is 31 Rue Cambon (not 21 Rue Cambon)

Fabuleux
Fabuleux
3 days ago

The post is inaccurate. The address is 31 not 21 rue Cambon.

The street is named after Pierre Joseph Cambon, a political figure of the French Revolution.