Chanel’s 2012 Spring-Summer Ad Campaign combines a mixture of entirely majestic with a touch of athletic to showcase the upcoming collection. Shot by Karl Lagerfeld, the campaign focuses on the clothing and accessories being portrayed in a very elegant manner, as the models pose on different athletic (mostly gymnastic) apparatuses.

I adore these photos and think Karl was completely correct to deliver the photos in black and white. I was immediately drawn in and have yet to feel uninspired by a single photo. Chanel is known for its timeless appeal and not only does the clothing and bags show that they will stand the test of time, but just as equally the photos do.

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Share Your Thoughts With Us

  • Vibri Wulandari

    Those are beautiful black/white photos. Romantic and sporty and the same time.

  • kemilia

    Oh geez, I HATED the uneven parallel bars in gym class, my hands are sweating even now.

    But the photography is very nice, I will say that.

  • rose60610

    An ad’s objective is to grab your attention and it’s done every effectively here. Cool!

  • klynneann

    Gorgeous. The top 2 photos have the look of birds on a wire.

  • Kat

    I think Karlie Kloss would’ve been perfect for these shots. Her dancer’s body would’ve been a better fit for the gymnastics-inspired poses, particularly in the 2nd to the last photo.

  • Marie Martell

    love the black and white

  • I wonder if there are any shots of the models falling off.

  • Ben P

    i like this feeling, black and white, simple, pure, classical and lasting forever.

  • i like this feeling, black and white, simple, pure, classical and lasting forever.

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