Anya Hindmarch has made a handbag career out of finding non-intuitively luxurious ways to combine fine materials with her signature touch of British humor, and Fall 2014 marks her biggest venture yet into the realm of tongue-in-cheek designer bags. For the runway collection, several of the designer’s most popular shapes were festooned with the retro logos and branding of popular breakfast cereals, consumer goods and British biscuits, and the results are far chicer than you’d expect.
Putting non-fashion logos on fashion pieces often takes on a joke-y, low-rent finish (McDonald’s by way of Moschino, for example), but that’s not what these bags feel like. Instead, the logos are generally examples of excellent design on their own terms, products of the Mad Men era when everything was stylized in a more beautiful and less modernly commercial way. These bags have a bit of a wink to them, but they’re definitely not intended as a joke unto themselves.
It’s a small distinction, but when it comes to a handbag that costs four figures, it makes all the difference. Apparently, the careful design choices are not lost on consumers – the bags are all sold out on Hindmarch’s website, although interested buyers can add them to their wish lists to be notified when they become available again. Check out the full collection of logo bags below.
Anya Hindmarch Digestives Clutch
$1,450 via Anya Hindmarch
Anya Hindmarch Daz Georgiana Clutch
$995 via Anya Hindmarch
Anya Hindmarch Imperial Coco Pops Snakeskin Clutch
$1,595 via Anya Hindmarch
Anya Hindmarch Ebury Maxi Featherweight Ship Household Tote
$2,295 via Anya Hindmarch
Anya Hindmarch Ginger Nuts Clutch
$1,450 via Anya Hindmarch
Anya Hindmarch Imperial Corn Flakes Clutch
$1,595 via Anya Hindmarch
Anya Hindmarch Ariel Georgiana Clutch
$995 via Anya Hindmarch
Anya Hindmarch Ebury Maxi Feather Swan Vestas Tote
$2,295 via Anya Hindmarch
Anya Hindmarch Ebury Maxi Featherweight Corn Flakes Tote
$2,295 via Anya Hindmarch
Anya Hindmarch Rich Tea Clutch
$1,450 via Anya Hindmarch
Anya Hindmarch Imperial Frosties Snakeskin Clutch
$1,595 via Anya Hindmarch
Anya Hindmarch Ebury Featherweight Frosties Tote
$2,295 via Anya Hindmarch
Anya Hindmarch Pilchards Clutch
$1,450 via Anya Hindmarch
I love this collection. Especially the Corn Flakes Clutch and the Frosties Tote. Fun, unique and beautiful.
The cereal box clutches are really clever. Much better than what was done by Moschino.
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Son hermosas, únicas! Las quisiera tener todas! Desde su lanzamiento supe que serian un verdadero éxito! El que estén agotadas asi lo demuestra! Una lección de originalidad para más de un diseñador!
Not a fan.
Just LOVE all the bags!!…
That Frosties tote is awesome
Love the bags, especially the Corn Flakes tote, but not the prices so much…
They work better on the clutches. But the Tony Tiger tote is cute!
Cute, but not four figures cute.
uh, bag it. Invoke the voluptuous hypothesis!