Promotional videos are all the rage among high-end brands these days, and with its accessories profile rising quickly, Loewe is the latest brand to release a clip to the ravenous fashion hordes of the Internet. What do we learn from this video? Nothing, except that Loewe probably paid a filmmaker a lot of money for a minute and change worth of exploding Amazona handbags, which strikes me as kind of awesome in a completely nonsensical way.
Video via Style.com.
Scarey.(ipad)
Awesome. (ipad)
Eerie. (ipad)
Well, it served its goal to attract attention, because you’re blogging about it, Amanda. So, money well spent.
I definitely don’t want one of those combustible bags! (ipad)
exactly!! (ipad)
Its cute how luxury brands call their commercials “promotional videos.” As for this, an explosion does not make me want to purchase a new bag. I don’t get it. (ipad)
Scary! (ipad)
ummmmm what? haha this seriously just made me laugh out loud. It’s so random. Why are the handbags exploding? And why did they use music that reminds me of the movie Eyes Wide Shut? (ipad)
http://mycomfortinstyle.blogspot.com/
I hope i don’t sound stupid, but i really don’t get the idea behind this promotional video. What message are they trying to convey here? (ipad)
well, if that’s stupid, it makes the two of us..
i too don’t get the message.. (ipad)
Well they got there point thru if you guys blogged about it and we are commenting about it (ipad)
exploding handbag? isn’t that alittle strange? (ipad)
That’s interesting, haha exploding (ipad)
All that comes to my mind when viewing the piece is terrorists who leave luggage/bags laying around loaded with explosives.
Lol, and I’m sure that terrorists are probably the last thing they want to be associated with (ipad)
I’ve missed the point too.
Not too much into it (ipad).
Unimpressed (ipad)
It somehow makes me want the Amazona bag even more. (ipad)
Not a fan…
Great way to catch peoples attention, i think its quite hypnotizing they way the bags explode, nice to see new ideas for advertising (ipad).
i dont get it lol (iPad)
Tisk tisk tisk. (iPad)
ummmm…. (ipad)
The should change the title to B-Loewe Up. ipad
I think the bags are really cute…I kind of want one now – not because of the explosions though…those kind of turned me off…and confused me.
ipad
silly. (ipad)
ummmm …. weird … i didn’t really get it (ipad)
This add is a bit disturbing to be honest~ why would any sane person want to blow up a perfectly good handbag? (ipad)
OMG! Exploding handbags! I knew this day would come… 🙂
I don’t get the promo video, but I do love the bag (and the model’s eye makeup — very cool.) (ipad)
lol @ Natalie! I have no comment really, the music was kinda creepy (ipad)
what’s with that music?! i agree with tonya, creepy is an understatement (ipad)
too fabulous! i love the “score” – so awesome. (ipad)
Why would I want my bag to explode (ipad)
seriously? (ipad)
AW!!! THOSE POOR LOEWE BAGS! (ipad)
The ad should have a disclaimer stating
“No bags were harmed in the making of the video.”
http://www.bagbrag.blogspot.com
Very energy video and full of emotions, Loewe is doing a beautiful work!!!! love it!
http://fashiondoesntexist.blogspot.com/
weird (ipad)
I think it’s a little too much “suicide bomber” for me but I appreciate the aesthetic.
or perhaps Loewe giving the hint for suicide bomber to be more fashion savvy when doing the thing?? (ipad)
Customs will searching Loewe’s Amazonas very closely at the airports LOL.
I guess film makers know as much about handbags as customs officers – David Lynch’s video for Gucci perfume was just as pathetic.
i don’t get it (ipad)
Boom! (ipad)
I don’t get it? (ipad)
oh artists at their best insanity (ipad)
also, beware of loewes on the plane? (ipad)
Well, it made us all look. I found myself staring at the bags, waiting for the explosion. Guess I wouldn’t have otherwise. (ipad)
These ads are so… *deep* haha (ipad)
Interesting…though I’m not sure I “get” it. (ipad)
Gets your attention if nothing else. (ipad)
EXPLODING BAGS?!!!! JUST KILL ME WHY DON’T YOU?!!! (iPad)
IT’S LIKE A SNUFF FILM FOR PURSES!!! HOW DARE YOU!! 😉
(iPad)
That commercial is too long, and exploding all those handbags just seems wrong. (ipad)
i dont get it (ipad)
? (ipad)
whats the point to this video (ipad)
exploding the bags the seem wrong (ipad)
After reading the terrorist comments, I can see how this can be a TSA commercial or something. (ipad)
I don’t get it (ipad)
WHY? (ipad)
Sounds like a silly idea to me!! (ipad)
OMG! The video is B-E-A-U-T-I-F-U-L but my heart stops every time a bag explodes, such a waste! Those beautiful materials and all those hours of craftsmanship go to waste in a few seconds! 🙁 (ipad)
The bag looks great! (ipad)
Love Loewe and Stuart Vevers (ipad)
its a nice concept to show the bag off, but this film doesn’t really work for me (ipad)
interesting (ipad)
not a fan of the flames and dark concept (ipad)
thanks for posting (ipad)
maybe they can do a better video (ipad)
Kinda funny when you think about it (ipad)
Mmm, this is nothing like the artsy film I’m guessing it was named after and seems completely unnecessary. (ipad)
Hahahaha purse snuff. Nice. (ipad)
Why did the purse have to die? Why!? (ipad)
I suppose it gets people’s attention…but it leaves people confused… (ipad)
confusion (ipad)
I guess their bags are not explosive proof lol I love loewe bags though, I love my Amazona in linen & brown leather. (ipad)
I am confused lol! (ipad)
its kind of like those amazing burberry bags being splashed into the water in the opening promo on their new flash site. I think i cried with every beautiful bag mercilessly tossed in the water, just like these bags. (ipad)
confused (ipad)
HAUTE! very avant garde. i like it (ipad)
I must be missing something – ipad
Disaster, they need another new PR campaign…. Exploding bags reminds me of those terrorists attack.
Ops, forgot to add (ipad)
Wrong! bcs of terrorism
(ipad)
love it, very interesting (ipad)
cool beans
Bizarre and nonsensical, indeed. I’m sure they paid a lot to make it. The credits are nearly as long as the film. (ipad)
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