The short answer? Yes.
The long answer? No.
Quiet luxury was never meant to be a trend; in fact, it has existed for decades.
In short, quiet luxury is characterized by a more understated approach to luxury, one that isn’t overt or in your face. While logos loudly scream, “Look at me, I paid entirely too much money for this!” Elevated basics of superb quality whisper at a low volume, “My outfit costs more than your rent.”
Quiet luxury is a type of luxury that simply can’t be pinpointed, and quiet luxury as a trend is actually the antithesis of it altogether. The wealthy have been dressing this way for generations, exuding class and elegance with an ease that cannot be duplicated.
How Quiet Luxury Became a Trend
It wasn’t intentional—it was just a way of being. Still, somewhere between Barbie pink and the archival revival boom, this idea that it was trendy to dress as if you had wealth (whether or not you actually did) without oozing it became the buzzy phrase everyone in fashion couldn’t stop talking about. And just like that, quiet luxury became a trend.
We covered the topic time and time again and, of course, rounded up all of the ways to get the look. However, like all trends, quiet luxury had its rise, hit its peak, and eventually began its inevitable slowdown.
While the traditional trend cycle ends with obsolescence, quiet luxury will never completely disappear—it was never meant to be a “trend” after all. However, as it relates to fashion, quiet luxury is quickly becoming less ubiquitous than it was even a year ago.
The Return of Loud Luxury
It began slowly, with designers moving away from understated silhouettes and muted hues back towards opulence, maximalism, and color—lots of color! Suddenly, fun was back in fashion.
In many ways, the transition has felt like the one fashion saw in the post-COVID era, when designers (and the world) were finding joy in dressing up again—this time with a hint of pragmatism.
Logos too, have begun to see a resurgence with once-tossed aside staples like Louis Vuitton Monogram and even the Gucci GG logo belt becoming cool once again.
Dressing loud is most definitely back.
Personal Style: The Only Real Trend That Lasts
The digital age has changed how we see trends, revving up the cycle so that different trends and aesthetic preferences coexist simultaneously.
We’d be remiss not to mention that while quiet luxury may be on its way out, with loud luxury rising back to the top, personal style is always in, and you can never be off-trend if you’re dressing true to you.
It’s funny. Because of influencers and the Kardashians, I believe Hermes quota bags are LOUD luxury. Everyone knows these bags are expensive, and their perceived rarity—logos or no logos. And toting them is a flex.
I couldn’t agree more. I see a Birkin or Kelly now and cringe because they are so ubiquitous and usually poorly styled or being used for an entirely inappropriate occasion just to purely show to the world that they have one. It’s tasteless.
The only logos I want to wear are those on bags and luggage that are rooted in the brand’s history. I despise logos on clothing and shoes.
I absolutely agree that quiet luxury was never truly a trend — it’s more of a mindset rooted in timeless craftsmanship and subtle elegance.
In my view, what’s changing isn’t the concept itself, but how people express it. There’s a growing appreciation again for pieces that are quietly bold, made from authentic materials that age beautifully rather than loudly branding status.
I recently discovered a French label called StylishStrap that embodies that same understated philosophy – genuine leather, clean lines, and designs that whisper luxury instead of shouting it. It’s the kind of elegance that lasts far beyond trend cycles.
Personal style will always win over trend cycles – couldn’t agree more with that closing line!
Quiet luxury has always been a thing! It is a preference not a trend. Investing in timeless articles of clothing is the way to go IMO. You be you…feel great in what you wear.
Sick of hearing about quiet luxury. How quiet can it be when it’s being splashed all over social media. To me, it was just another way for people to appear superior to others and talk down to them.
What’s classless is making judgements about people you don’t know all over the internet.