The short answer? Yes.
The long answer? No.
Quiet luxury was never meant to be a trend; in fact, it has existed for decades.
In short, quiet luxury is characterized by a more understated approach to luxury, one that isn’t overt or in your face. While logos loudly scream, “Look at me, I paid entirely too much money for this!” Elevated basics of superb quality whisper at a low volume, “My outfit costs more than your rent.”
Quiet luxury is a type of luxury that simply can’t be pinpointed, and quiet luxury as a trend is actually the antithesis of it altogether. The wealthy have been dressing this way for generations, exuding class and elegance with an ease that cannot be duplicated.
How Quiet Luxury Became a Trend
It wasn’t intentional—it was just a way of being. Still, somewhere between Barbie pink and the archival revival boom, this idea that it was trendy to dress as if you had wealth (whether or not you actually did) without oozing it became the buzzy phrase everyone in fashion couldn’t stop talking about. And just like that, quiet luxury became a trend.
We covered the topic time and time again and, of course, rounded up all of the ways to get the look. However, like all trends, quiet luxury had its rise, hit its peak, and eventually began its inevitable slowdown.
While the traditional trend cycle ends with obsolescence, quiet luxury will never completely disappear—it was never meant to be a “trend” after all. However, as it relates to fashion, quiet luxury is quickly becoming less ubiquitous than it was even a year ago.
The Return of Loud Luxury
It began slowly, with designers moving away from understated silhouettes and muted hues back towards opulence, maximalism, and color—lots of color! Suddenly, fun was back in fashion.
In many ways, the transition has felt like the one fashion saw in the post-COVID era, when designers (and the world) were finding joy in dressing up again—this time with a hint of pragmatism.
Logos too, have begun to see a resurgence with once-tossed aside staples like Louis Vuitton Monogram and even the Gucci GG logo belt becoming cool once again.
Dressing loud is most definitely back.
Personal Style: The Only Real Trend That Lasts
The digital age has changed how we see trends, revving up the cycle so that different trends and aesthetic preferences coexist simultaneously.
We’d be remiss not to mention that while quiet luxury may be on its way out, with loud luxury rising back to the top, personal style is always in, and you can never be off-trend if you’re dressing true to you.
It’s funny. Because of influencers and the Kardashians, I believe Hermes quota bags are LOUD luxury. Everyone knows these bags are expensive, and their perceived rarity—logos or no logos. And toting them is a flex.
I’ve seen Birkins and Kelly’s on occasion out in the wild styled beautifully and appreciate their beauty. I’ve also enjoyed seeing the humor of the Walmart and Amazon fakes being sported by all manner of ripped jean wearing hoodie sporting ladies having fun. I see the fakes as practice bags. Perhaps later they will want a real one. Personally Hermes bags hold no interest for me to carry but I love to see them because they are beautiful. These are all
LOUD!
That is an excellent assement.
Agreed
I couldn’t agree more. I see a Birkin or Kelly now and cringe because they are so ubiquitous and usually poorly styled or being used for an entirely inappropriate occasion just to purely show to the world that they have one. It’s tasteless.
Please remember that what your think is tasteless, is just your opinion. Everyone has their own preferences and have the right to express their style however they want. Be kinder and try to appreciate individuality even if it’s not your cup of tea.
Sick of hearing about quiet luxury. How quiet can it be when it’s being splashed all over social media. To me, it was just another way for people to appear superior to others and talk down to them.
What’s classless is making judgements about people you don’t know all over the internet.
I love seeing people flaunt their true style. That is so delicious. Some people are more subdued and others are wacky. I agree with you if it’s
not authentic and you’re trying to look like you have a trust fund (as if that’s something to admire) you’re just a phony. Being a phony seems to be the thing with social media since people make money doing it so there’s that.
100%
The only logos I want to wear are those on bags and luggage that are rooted in the brand’s history. I despise logos on clothing and shoes.
Quiet luxury has always been a thing! It is a preference not a trend. Investing in timeless articles of clothing is the way to go IMO. You be you…feel great in what you wear.
ChatGPT spam
Really? How
Can you tell and why would someone do
That?
You can tell from how it’s written, but also this “—” is a dead giveaway lol. Whenever you see this type of dash (even more so with multiples) you can be certain it’s chatgpt.
Quite luxury to me is seeing a bag “out in the wild”, loving it because it’s gorgeous, and having no idea who made it. It’s a bag that isn’t on a 19-year-old Instagramer or an actress or popstar who is holding it only for a photo-op who in all likelihood will set it down, pick up her phone and move on with her day. Quiet Luxury is finding out who makes that bag, locating their store or website and then having the confidence to pay over $2000 for a bag that doesn’t have a popular logo on it. And if you find one, can you list it here?! Because I haven’t found one for a while!
This! I completely understand the hunt. I had the same experience and stumbled upon a brand called Primo Atelier BKK. It has that “anonymous gorgeousness” you described: beautiful leather, impeccable lines, and not a logo in sight. They do bespoke as well. Might be worth a look for your search!
All that thanks to the “Old Money”-Wannabe on social media.
There is nothing quiet about spending 5 or 10k on a handbag – wear it loud!! You deserve it! Be proud of what you buy and wear!
Quiet or loud–I just hope we’re going back to people showing their own authentic style. It has been SO DREADFULLY BORING seeing all of the influencers wearing a riff on the exact same outfit, gifted by the same house, over and over again…
When are we stopping with labeling style and personal expression???? I am so fed up with everything having to have a label.
In order to stay in the game THEY have to sell more this year than last. Fortunately many of us love seeing “new” whatever “new” represents. By no surprise “new” inspiration often comes from “old” and so the cycle continues with minor tweaks and at times major. I am now seeing gen z with “Rachel” cuts, it’s back and it’s “new” to gen z.